Sears Adds Mattresses to Over 400 Stores

Re-Entry Into Market Spurred by Customer Demand

Customers of Sears, Roebuck and Co. (NYSE: S) can now purchase a complete bed set, including mattress, foundation, headboard and frame, at over 325 Sears stores. By year end, the merchandise will be in more than 400 Sears stores nationwide.

Sears decision to re-enter the mattress/foundation market after seven years was spurred by consumer loyalty and feedback. "Sears is synonymous with the home for many customers, and they've told us they want and expect mattresses and foundation options," notes Ty Nicosia, Sears divisional merchandise manager for mattresses.

Partnering with three industry leaders -- Sealy, Serta and Leggett & Platt -- enables Sears to provide customers with a wide variety of choices at competitive prices.

Serta will offer its Perfect Sleeper brand, while Sealy will bring Posturepedic, Crown Jewel and the Stearns and Foster brands to Sears. Headboards and frames will be available from the Fashion Bed Group and Steel Products Divisions of Leggett and Platt, the country's largest frame manufacturer.

In addition, due to customer demand, the exclusive Sears-O-Pedic® will be available, Nicosia noted. Sears sleep shops range 1100 square feet to 1600 square feet.

Sears, Roebuck and Co. is a leading U.S. retailer of apparel, home and automotive products and services, with annual revenue of nearly $40 billion. The company serves families throughout the country through approximately 860 full-line department stores, more than 2,100 specialized retail locations, and a variety of online offerings accessible through the company's Web site, .

Sealy produces and sells a full range of mattresses under the Sealy®, Sealy Posturepedic® and Stearns & Foster® brand names. The company is the largest manufacturer of bedding in North America, serving more than 7,000 retail outlets from 25 plants in 18 states as well as in Canada and Mexico.

Serta is a bedding brand leader and the manufacturer of the best-selling premium mattress in America, the Serta Perfect Sleeper®, and the luxury Perfect Night® collection. The company has 27 manufacturing facilities across the United States and four in Canada.

Leggett & Platt is a Fortune 500 company and leading manufacturer of engineered products serving several major markets. Sales and production are focused on residential furnishings, commercial furnishings, aluminum products, industrial materials, and specialized products. The company has facilities throughout North American and in numerous international locations. Leggett & Platt common stock is listed on the New York and Pacific Stock Exchanges under the symbol LEG.

                   Provided by the Better Sleep Council

  1)  Give yourself "permission" to go to bed.  As hard as it may be to put
      away your "to do" list, make sleep a priority.  You'll thank yourself
      in the morning.

  2)  Unwind early in the evening.  Try to deal with worries and
      distractions several hours before bedtime.

  3)  Develop a sleep ritual.  Doing the same things each night just before
      bed signals your body to settle down for the night.

  4)  Keep regular hours.  Keep your biological clock in check by going to
      bed around the same time each night and waking up close to the same
      time each morning -- even on the weekends.

  5)  Create a restful place to sleep.  Sleep in a cool, dark room that is
      free from noises that may disturb your sleep.

      When a bedroom is too hot or too cold, both quality and quantity of
      sleep are compromised.  The optimal temperature for sleep is between
      60 to 65 degrees Fahrenheit or 16 to 18 degrees Celsius.

      If outside light makes your room too bright, try an eye mask or a
      window covering that darkens the bedroom.  Just as light cues our
      bodies to wake up, darkness cues us to sleep.

  6)  Sleep on a comfortable, supportive mattress and foundation.  It's
      difficult to sleep on a bed that's too small, too soft, too hard, or
      too old.  A mattress that's past its prime can also cause sleepers to
      become restless, with their muscles working overtime to support their

      Bigger mattresses provide more comfort.  If you sleep with a partner,
      your mattress should allow you both enough space to move easily during
      the night.

  7)  Exercise regularly.  Regular exercise can help relieve daily tension
      and stress -- but don't exercise too close to bedtime or you may have
      trouble falling asleep.

  8)  Cut down on stimulants.  Consuming stimulants, such as caffeine, in
      the evening can make it more difficult to fall asleep.

  9)  Don't smoke.  Smokers take longer to fall asleep and wake up more
      often during the night.

  10) Reduce alcohol intake.  Drinking alcohol shortly before bedtime
      interrupts and fragments sleep.


SOURCE: Sears, Roebuck and Co.

Contact: Media, Marie Alexander of Sears, Roebuck and Co., 847-286-5060, , Leigh Salyer of Leggett & Platt Inc., 417-358-8131, Kally
Fraser of Serta Inc., 630-931-6016, or Susan Rigsbee of Sealy Inc.,


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