Sears Names First National Sears Good Life Alliance Community Hero

Chicago Native Mark Boyer Is First Sears Associate Featured In 53 Million Sears Sunday Circulars

Sears, Roebuck and Co. (NYSE: S) today launched its Sears Good Life Alliance Community Hero program that honors Sears associates and retirees who have a positive impact on their communities or youth through volunteerism and community involvement. Recipients are featured in Sears circulars, which are distributed to 53 million households. In addition, Sears makes a contribution to the Hero's nonprofit organization of choice.

Coinciding with Father's Day, the first Sears Good Life Alliance Hero is Mark Boyer, father of two and a Sears logistics director. Boyer has been a mentor to high school student Josh Eichner through Big Brothers Big Sisters in McHenry County, Illinois since 1997. Boyer spends three to six hours a week with Josh, playing basketball, riding bikes and talking about teenage issues.

"Giving back to the community has always been an important part of my life. Spending time with Josh has been a great experience that both of us have benefited from," says Boyer. "I am proud to work for a company like Sears that has a longstanding tradition of volunteerism and a commitment to community involvement. Sears understands the importance of giving back to our communities through the Sears Good Life Alliance."

Each month, the Sears Good Life Alliance Community Hero program will recognize one of nearly 300,000 Sears associates and 140,000 retirees for outstanding dedication to the community and/or youth.

The Sears Good Life Alliance Community Hero Program is part of the Sears Good Life Alliance, a partnership between Sears, America's Promise and the Points of Light Foundation. Working on the local level through the Volunteer Center National Network and Communities of Promise, these organizations partner with Sears business units to bring the Sears Good Life Alliance to life in communities nationwide. The Sears Good Life Alliance seeks to engage Sears associates, their families, customers, vendors and retirees in volunteer initiatives that support local youth and their communities. The Sears Good Life Alliance expands on Sears philanthropic tradition through its pledge of one million volunteer hours by the end of 2002. Since the inception of the Sears Good Life Alliance in 2000, Sears volunteers have logged more than 540,000 hours.

Sears, Roebuck and Co. is a leading U.S. retailer of apparel, home and automotive products and services, with annual revenue of more than $40 billion. The company serves families throughout the country through approximately 860 department stores, more than 2,100 specialized retail locations, and a variety of online offerings accessible through the company's Web site, .


SOURCE: Sears, Roebuck and Co.

Contact: Paula S. Davis of Sears, Roebuck and Co., 847-286-4965


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