Sears Salutes Black History Month With a Tribute to African-American Culture

As part of its nationwide salute to Black History Month, Sears, Roebuck and Co. (NYSE: S) will celebrate the month of February by hosting a variety of events that honor the achievements and contributions of African-Americans. Taking part in this year's festivities will be internationally acclaimed artist Annie Lee, who has produced "The Good Life", an original piece of art created exclusively for Sears, for incorporation into a 2001 commemorative art calendar.

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The Black History Month commemorative art calendar is one of the numerous programs established by Sears to underscore its commitment to provide goods and services to an increasingly diverse population. Sears has a long-standing commitment to African-Americans through its support of national and local events, community programs and partnerships with minority vendors and organizations.

During the month of February, Sears will host a series of associate and customer programs focused on the evolutions of influence of African-Americans in the 20th century. Customers can receive a complimentary copy of the Black History Month commemorative art calendar and valuable merchandise coupons by visiting a participating Sears store nationwide.

"Through the Black History Month commemorative art calendar, our corporate programs and consumer events, Sears will celebrate the accomplishments of African-Americans and recognize their rich culture and traditions during the month of February and throughout the year," said Gilbert Davila, vice president, Sears Multicultural and Relationship Marketing. "Our entire society has been elevated by the contributions of African-Americans and our 300,000 Sears associates nationwide are committed to building and maintaining meaningful relationships within the communities we serve."

The Black History Month commemorative art calendar which recognizes the accomplishments of African-Americans in a colorful celebration of black family traditions will be distributed along with valuable merchandise coupons to customers free-of-charge at participating Sears stores nationwide while supplies last.

Sears, Roebuck and Co. is a leading retailer of apparel, home and automotive products and services with annual revenue of nearly $40 billion. The company serves families throughout the country through more than 860 departments stores, more than 2,100 specialized retail locations, and a variety of online offerings accessible through the company's Web site,


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SOURCE: Sears, Roebuck & Co.

Contact: Lauren Powell of Circulation Experti, 914-948-8144; or Rebecca
Sullivan of Sears, Roebuck and Co., 847-286-3796


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