Sears Expands Online Business

Creates One-stop Shop for Top Product Brands & Solutions for the Home

  What:          Sears, Roebuck and Co. (NYSE: S) announces an expansion of
                 its Internet business, adding five new product categories
                 including home electronics, expanding the company's lead in
                 this product category.
  (Photo:  NewsCom: )

                 Sears is the nation's fourth largest retailer for audio and
                 video equipment, selling more TV/VCR combinations than any
                 other U.S. retailer.

        will offer consumers more than 1,100 home
                 electronics products and 120 brands.

                 A combination of home-related solutions combined with an
                 expanded product offering, makes one of the
                 premier home product-e-commerce sites.

                 Product Categories:  home electronics; major appliances;
                 small appliances and cookware; lawn and garden equipment
                 and parts; tools; computers and office equipment, baby
                 products through an online version of its "BabyMe" welcome
                 guide; and school uniforms

                 Shopping Features:  common shopping cart, common navigation
                 and enhanced search capabilities; instant credit for
                 qualified buyers; side by side product comparisons; and
                 product advisors.

  Visual:        Attached is a JPEG image of the enhanced site.

  For More       Visit for a more detailed press release and
  Information    timeline on the new site or contact Ann Woolman at

PRNewswire -- July 26


AP Archive:

PRN Photo Desk, 888-776-6555 or 201-369-3467

SOURCE: Sears, Roebuck and Co.


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