The DieHard® Brand Announces Nationwide Search for America's Most Passionate Fans

"From the Start" Fan Contest to Award "Diehards" with an Experience of a Lifetime

HOFFMAN ESTATES, Ill., June 7, 2016 /PRNewswire/ -- DieHard®, America's most trusted auto battery brand, is on the hunt to find the country's biggest, most passionate diehard fans across numerous categories through its "From the Start" contest. From now through December 11, the DieHard brand will celebrate the lovers of sports, music, cars, food and more by rewarding 14 individuals with their very own custom diehard fan experience.

DieHard®, America's most trusted auto battery brand, is on the hunt to find the country's biggest, most passionate diehard fans across numerous categories through its "From the Start" contest.

To enter the DieHard From the Start contest, consumers are encouraged to visit and submit their story, along with a photo, describing how they first became diehard devotees. The contest is open to fans from all walks of life, including music aficionados, sports fanatics, foodies, auto junkies, craft beer enthusiasts and collectors.

"The DieHard From the Start contest pays homage to fans who have been hooked since day one – whether it was the first time he or she set their eyes on a muscle car or the first time they became entranced by the ballpark – and have since shown years of unwavering passion," said Tom Park, president of Kenmore, Craftsman and DieHard brands. "We couldn't be more excited to reward those who go above and beyond to wear their fandom on their sleeve. We want to power their passion. For nearly 50 years, the DieHard brand has been equally fanatical about its products, providing durability and the highest performance to power our customers' lives, even under the toughest of conditions."

From June through December, the DieHard brand will host seven separate fan contests – one per month – and will select 10 finalists each month for whom the public will cast their vote. After a brief voting period, two grand prize winners each month will receive a $4,000 certificate redeemable towards the custom fan experience of their choosing. Travel packages within the U.S. may include hotel accommodations, air transportation, concert and/or game tickets and can be customized to the winners' request.

The DieHard brand offers a full range of automotive and alkaline batteries, portable power products, phone cases, flashlights, high-performance work boots and more. In addition, Sears Auto Center is the home of DieHard, trusted by generations of American drivers to keep them on the road with a full range of services and products.  To learn more about the DieHard brand, visit To follow the contest, find submission inspiration and official contest rules, visit

About the DieHard brand
Introduced in 1967, Sears designed the original DieHard automotive battery to produce 35 percent more usable starting power than other similar batteries. Featuring a revolutionary tough, thin-walled case of translucent polypropylene plastic, which was 50 percent thinner than conventional black rubber-type battery enclosures, the design's extra room meant bigger plates, more acid and extra starting power. During testing, not a single failure was reported in over 26,000 starts in temperatures ranging from sub-zero to more than 100 degrees, hence the name "DieHard." See more DieHard history and compelling "Battery Torture" Video at


Larry Costello                                                                         

Patrick Roach            

Sears Holdings                                                                       

Zeno Group for DieHard                    



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