Sears® Auto Center And The DieHard® Brand Introduce Maintenance Plans And Vehicle Assessment

DieHard Edge Maintenance Plans Protect Driver's Investment

DieHard 360º Provides Peace of Mind with CARFAX® and Entertainment with SiriusXM®

HOFFMAN ESTATES, Ill., Dec. 6, 2016 /PRNewswire/ -- Sears Auto and DieHard®, America's most trusted* auto battery brand, today introduced DieHard Edge Maintenance Plans and DieHard 360° - services designed to provide peace of mind and protect drivers' investments in their vehicles.

"Your vehicle is one of the largest investments you'll make, second only to buying a home," said Brian Kaner, president of Sears Auto. "That's why it's so important to take care of it through regular maintenance. Earlier this year, we introduced the first-ever DieHard tires. Now we're expanding our product offering with the Diehard services: DieHard Edge Maintenance Plans and DieHard 360º. The DieHard Edge Maintenance Plans are designed to help our customers keep their vehicles running longer by providing pre-paid, flexible plans at an affordable price. The DieHard 360° vehicle assessment enables you to sell or buy a used vehicle in a safe meeting place and receive an unbiased, third-party evaluation. With DieHard 360°, we've established a partnership with both CARFAX and SiriusXM, so our customers will receive a full report and a two-month SiriusXM subscription which provide added value, security and entertainment."

DieHard Edge Maintenance Plan – Provides 36 months or 45,000 miles, (whichever comes first) of covered maintenance locked in at today's discounted prices (savings range from 25% to 40% off regular retail prices**), DieHard Edge is available in three flexible plans:

Basic– Includes:

  • Conventional Oil Change Plan $299.99 (Synthetic Oil Change Plan $599.99)
  • Tire rotations
  • Cabin and engine air filter replacement
  • Performance snapshot featuring a computerized diagnostics check and comprehensive visual inspection of key vehicle components
  • Brake evaluation

Premium– Conventional Oil Change Plan $699.99 (Synthetic Oil Change Plan $999.99). Includes all Basic Plan service, plus:

  • Battery replacement
  • Steering and suspension evaluation
  • Alignment
  • Brakes (pads, shoes and labor)

Elite–  Conventional Oil Change Plan - $1099.99 (Synthetic Oil Change Plan $1,399.99). Includes all Basic and Premium Plan services, plus:

  • Tire replacement, installation

Plans subject to applicable tax.

All maintenance is performed by professional, certified technicians. Maintenance plans are offered for 25% to 40% off** our regular retail price.

  • Road Hazard Protection – Entitles the purchaser to repair or for replacement of a covered tire that becomes unserviceable due to road hazards such as nails, potholes, etc.  Sears Road Hazard Plus is separate coverage issued by Sears when a tire is replaced under the DieHard Edge Elite Plan.  See Sears' associate for details.

DieHard 360º Vehicle Assessment 
"Whether you're selling or buying a used vehicle, the Diehard 360º Vehicle Assessment is a 120-point vehicle inspection available exclusively at Sears Auto Center, that provides confidence," Kaner said. "If you're selling a vehicle, DieHard 360º provides a third-party assessment of your vehicle that can help with the resale value. If you're buying a vehicle, it provides a safe meeting place and an unbiased assessment of your vehicle's true condition. And if you're maintaining an existing vehicle, it helps eliminate the surprise and sting of unplanned services and expenses down the road."

The DieHard 360º Vehicle Assessment, regular price $99.99 is available at an introductory price of $49.99 and Includes:

  • Performance snapshot with computerized diagnostics check and comprehensive visual inspection
  • DieHard service electrical system check
  • Brake evaluation
  • Steering and suspension evaluation
  • Tire rotation
  • Air conditioning system check
  • Exhaust evaluation
  • CARFAX Vehicle History Report 
  • Two-month SiriusXM subscription (on eligible vehicles)

The DieHard brand offers a wide range of automotive and alkaline batteries, portable power products, phone cases, flashlights, high-performance work boots, tires and more. In addition, Sears Auto Center is the home of DieHard, trusted by generations of American drivers to keep them on the road with a full range of services and products. To learn more about the DieHard brand, visit

*Among American drivers

About DieHard EdgeMaintenance Plans
Entire terms and conditions of agreement are included in the Sears DieHard Edge Maintenance Agreement; see your Sears Auto Center for eligibility requirements and a copy of the agreement to review full list of coverage, benefits, limitations, and exclusions. Services cannot be redeemed after the coverage term expires. Pre-Paid Maintenance coverage is provided and administered by AMT Warranty Corp., P.O. Box 1009, Bedford, TX 76095, (866) 652-1847. AMT Warranty Corp. is a Sears-approved provider but is not a related entity of Sears or Sears Auto Centers.

**Savings comparison varies by parts, service, vehicle and/or plan

For More Information visit

About Sears, Roebuck and Co.
Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a leading integrated retailer providing merchandise and related services and is part of Shop Your Way®, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through Sears-branded and affiliated full-line and specialty retail stores. Sears, Roebuck also offers a variety of merchandise and services through and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore®, Craftsman®, and DieHard -- among the most trusted and preferred brands in the U.S. The company is the nation's largest provider of home services, with nearly 12 million service and installation calls made annually. For more information, visit the Sears, Roebuck website at or the Sears Holdings Corporation website at

About Sears Auto Center
Sears Auto Center is a leading provider of automotive maintenance and repair services and parts, with more than 600 locations nationwide offering a full array of passenger and light truck tires, including RoadHandler™, Michelin and Goodyear; DieHard® batteries, Craftsman® auto accessories and more. Sears has a long history as America's trusted place for car care, having offered auto parts since 1905 and service since 1931. Sears Auto Center offers customers convenient locations and hours – open seven days a week, as well as an extensive menu of services. Sears Auto Center is a division of Sears, Roebuck and Co. For more information on Sears Auto Center please visit Facebook: | Twitter @SearsAuto

About the DieHard brand
Introduced in 1967, Sears designed the original DieHard automotive battery to produce 35 percent more usable starting power than other similar batteries. Featuring a revolutionary tough, thin-walled case of translucent polypropylene plastic, which was 50 percent thinner than conventional black rubber-type battery enclosures, the design's extra room meant bigger plates, more acid and extra starting power. During testing, not a single failure was reported in over 26,000 starts in temperatures ranging from sub-zero to more than 100 degrees, hence the name "DieHard." See more DieHard history and compelling "Battery Torture" video at

Larry Costello
Sears Holdings


SOURCE Sears, Roebuck and Co.

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