Sears® And Shop Your Way(SM) Give Back This Holiday Season And Introduce New Holiday Decor Innovations

Decorate for a Cause with the Heroes at Home Ornament to Benefit Military Veterans

HOFFMAN ESTATES, Ill., Nov. 15, 2013 /PRNewswire/ -- Sears is taking holiday decorating to the next level this year with several new products making it this year's "Cheer Headquarters." Sears is making it easier than ever for shoppers to find everything to decorate their homes inside and out, and entertain in style. With holiday festivities around the corner, discover great innovations and decorating ideas from the experts at Sears to deck out your home. With Shop Your Way, same day delivery of large items like Christmas trees, and integrated retailing – shopping from mobile, store or online – your holidays will be less stressful, leaving more time to spend with friends and family.

As the holidays continue to be a time to give back, Sears is encouraging Americans to support military veterans in need, and decorate for a cause by purchasing a collectable Heroes at Home Dog Ornament. Sears will donate $1 from the sale of this item to Rebuilding Together, through Sears Heroes at Home, a nonprofit aimed at providing home repairs and modifications to military veterans in need. The promotion will run through Dec. 24, 2013 with a maximum donation of $60,000. For more information about the organization, visit

Not only is Sears giving back this season, but the retailer is introducing innovations that bring technology to traditional products in an interesting way.

"We are pleased to introduce several new decor collections to our holiday lineup this year, including first-of-its-kind innovations like Color Switch Plus lights and Holiday DJ," said James Alt, senior vice president and president, seasonal and outdoor living, Sears Holdings. "These tech-savvy offerings will have all of your friends and family impressed as you entertain in style and sing-a-long to festive tunes playing from the Holiday DJ."

For those looking to add fun to this year's lighting display, Sears has launched Color-Switch Plus LED lights. Color-Switch Plus instantly changes holiday lights from classic white to color with the flip of a switch. Users can even change the lights from blinking to static for the perfect holiday lighting display no matter the occasion.

To get the holiday festivities in full swing, Sears is introducing the Holiday DJ. This entertaining item allows the user to create a spectacular musical light show by synchronizing holiday music, sound effects and lights with any "smart" Bluetooth®-enabled device on a pre-lit tree or light set. No holiday party is complete without a great playlist.

Holiday decorations are not complete without the Christmas tree. This year, Sears is introducing an exclusive new line of affordable and stylish tree trimmings from Donner & Blitzen, Inc. The new Donner and Blitzen, Inc. Collection features designer trees, lights and ornaments designed to inspire Christmas celebrations. The collection offers four stylish assortments including Sleigh Bell Song, Gilded Glamour, Snow Pop and Winter Whisper with designs ranging from traditional to modern for every taste.

Deck the Halls in Style: Ty Pennington's Top 4 Holiday Design Tips
"The holidays have always been my favorite time of year. What's not to love about twinkling lights, catchy holiday tunes, garland, eggnog and more?" said Sears designer and TV host Ty Pennington. "Nothing beats decking out a home for the holidays and seeing how much cheer it can bring."

For further holiday inspiration, Ty Pennington is giving his top four style tips for a merry and bright home for the holidays.

  • Pick a theme: Before heading to the store to stock up on decor, decide on a theme for your home. Whether you are going for a traditional or contemporary holiday theme, consistency with colors and styles can make a home look transformed for the holidays. My personal favorite is a modern theme similar to Donner & Blitzen's Winter Whisper collection with its silver, blue and white color scheme. To learn more about the themes from Donner & Blitzen, Inc., check out this video:
  • From the heart: Select your favorite holiday cards from years past and frame them to add a personal touch to your home. When your family and friends come over for the festivities, it is something that is sure to make them smile.
  • Let it glow: Holiday lights shouldn't stop at the Christmas tree. String lights above cabinets, on banisters and mantels for added sparkle. Not only do holiday lights add a festive element, but many of the LED lighting options from Sears are Energy Star compliant, including the new Color-Switch Plus technology that allows you to switch from white to multi-color lights with the flip of a switch, making it easy to transition the mood of the room from soft and elegant to fun and festive. Watch me demonstrate how this technology works:
  • Innovate: Technology doesn't need to stop with your cell phone or tablet. Now, you can bring technology to your Christmas tree with new LED lights and the Holiday DJ from Sears. What is cooler than creating a synchronized lightshow in your living room? Check out this video of me dancing along to my favorite holiday tunes:

For additional decor tips and inspiration, visit Shop Your Way is an interactive website and community that links members with exclusive content, deals and social shopping. Signing up to become a Shop Your Way member is easy and free at Once a member, consumers will have access to the Shop Your way Mobile App, Shop'In, eCoupons, Layaway, Pay in Store and Free Third Party Pickup.

For design inspiration and to browse holiday collections, visit

About Sears, Roebuck and Co.
Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a leading broadline retailer providing merchandise and related services and is part of Shop Your Way, a social shopping experience where members have the ability to earn Points and receive benefits across a wide variety of physical and digital formats through Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through its Sears-branded and affiliated stores in the United States and Canada. Sears, Roebuck also offers a variety of merchandise and services through,, and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, DieHard and Lands' End -- among the most trusted and preferred brands in the U.S.  The company is the nation's largest provider of home services, with more than 15 million service and installation calls made annually. For more information, visit the Sears, Roebuck website at or the Sears Holdings Corporation website at

Media Contacts:
Larry Costello
Sears Holdings Corp.
(847) 286-9036

Amanda Coyne
Zeno Group for Sears
(312) 245-0170

SOURCE Sears Holdings Corporation

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