New Sears Home & Life Store Opens in Anchorage

Retailer Unveils Small-Format Specialized Store, Offering Major Appliances, Connected Home Products and More

HOFFMAN ESTATES, Ill., May 24, 2019 /PRNewswire/ -- Today, as part of a new era and its commitment to become a stronger and profitable business, Sears announced the grand opening of its new Sears Home & Life store in Anchorage, Alaska. The store is a go-to destination for appliances, home services and connected home products. Two other Sears Home & Life stores are also opening this weekend in Overland Park, Kansas and Lafayette, Louisiana. 

"This is an important market for Sears," said Peter Boutros, chief brand officer for Sears and Kmart and president of Kenmore, Craftsman and DieHard brands. "We've been listening to our customers and Anchorage residents have told us they want our best categories – appliances, smart products and our Home Services offering. Our customers also will have access to our entire product offering through the online Sears Search Bar."

Located at 901 E Dimond Blvd, the 7,500 sq. ft. retail location is led by store manager Elbert Feske and a team of expert associates who will help customers find just the right products to fit their needs in the following categories:

  • Major appliances, including Kenmore® and other leading appliance brands, displayed in kitchen and laundry vignettes.
  • Small kitchen appliances and an assortment of vacuums, floor care and home environment products.
  • Connected Home Products: a curated assortment of smart products that are relevant to members, who also will be able to learn how to set up a smart home with reliable appliances that are compatible with Alexa and Google Assistant.
  • Sears Home Services: This area offers appliance repair, parts and accessories, as well as convenient solutions for customers to shop replacement parts for any appliance. Shoppers can also consult with experts about their home improvement needs and purchase products like windows, roofing, kitchen cabinets, countertops, flooring and more.

Drawing from Sears' legacy of exceptional customer service and integrated retail services, the Anchorage Home & Life store will also feature:

  • A "Welcome" Service Desk: Meet with Sears Home & Life experts to explore how new appliances would look in a full-scale kitchen. Artwork and photos in the stores include images of Anchorage and the local community.
  • Sears Buy Online "Sears Search Bar": Customers have access to the entire Sears ecosystem of products and services offered through the in-store "Search Bar" kiosk*, where a Sears Home & Life expert will assist them. Purchases can be picked up in store or delivered to their home.
  • Convenient Payment Options: With the Sears Shop Your Way Mastercard, as well as leasing options.

A grand opening celebration will take place on Friday, May 24, beginning with a ribbon-cutting ceremony at 10 a.m. Festivities will continue throughout the day and include:

  • Welcome gift bags
  • Gift card and product raffles throughout the day
  • Games, music / DJ, Face painting, hors d'oeuvres and refreshments

Store hours for the new Sears Home & Life store will be Sunday, 11 a.m.6 p.m. and Monday through Saturday, 10 a.m.9 p.m.

More imagery of the stores is available here.

*Sears Search Bar excludes marketplace sellers.

About Sears
Sears is a leading integrated retailer providing a wide range of home merchandise, apparel and automotive products and services through Sears-branded and affiliated full-line and specialty retail stores, as well as through Home to some of the most trusted and preferred brands in the U.S., Sears' product offering includes Kenmore, Craftsman and DieHard. Sears is part of Shop Your Way, a social shopping program where members can earn points and receive benefits both in stores and online. For more information, visit the Sears website at



© Transform SR Brands, LLC