Sears Heroes at Home Wish Registry Encourages Americans to Give Back to Military Families This Holiday Season

Military Families Get Free Shipping for the Holidays with Six-Month Shop Your Way(SM) Max Trial

HOFFMAN ESTATES, Ill., Nov. 11, 2013 /PRNewswire/ -- Challenged by ongoing deployments and the recent federal sequestration, many military families are working hard to do more with less this holiday season. To celebrate and recognize the service, dedication and sacrifice of soldiers and military families, Sears has launched its sixth annual Heroes at Home Wish Registry. The Wish Registry enables Americans to give back to those who serve our country by providing the means for them to purchase practical gifts such as clothes, toys and holiday decorations.

Now through Nov. 22, Sears will accept donations to the Heroes at Home Wish Registry in-store and online at Then, just in time for the holiday shopping season, Sears will evenly distribute 100 percent of donations back to military families across the country in the form of a Sears e-gift card. Sears has raised more than $18 million and helped more than 100,000 families since the Wish Registry launched six years ago. Donations are not tax deductible.

As a special added bonus from Sears this year – and for the first time in the history of the program – Heroes at Home Wish Registry soldiers who are also Shop Your Way members will get 99 percent back in points on every purchase they make with their Wish Registry e-gift card in December (up to 50,000 points).*

"This special Shop Your Way offer allows qualified Wish Registry members to essentially double the value of the gift card they will receive through the program," said Ron Boire, Sears Holdings' executive vice president, chief merchandising officer and president, Sears and Kmart formats. "Given the generosity of Shop Your Way members across America who contribute to the Wish Registry every year, we thought it fitting to extend this unprecedented bonus offer to the soldiers and military families who make countless sacrifices to support our country every day."

More For Entire Military Community: New Shop Your Way Max Offer

In addition to the Wish Registry, Sears just launched a new offer exclusively for the military community. Active, retired or reserve military members as well as veterans and spouses/family members of military personnel can now enjoy a free six-month membership of Shop Your Way MAX by validating military affiliation through Troop ID– a service that connects military members to exclusive brand deals. The offer includes free two-day shipping on many Sears and Kmart items which means free shipping through the holiday season and beyond. There is no credit card required and no obligation to continue membership once expired, however annual Max members earn double Shop Your Way base points on all qualified purchases both in-store and online when they become an annual member for $39.  Plus, Max members receive $3 back in points (3,000 points) each month. Learn more at

A longstanding military supporter, Sears also helps veterans throughout the year through its program with Rebuilding Together, which provides home modification and repairs for disabled veterans. Sears has also been recognized as one of the country's leading military employers, currently employing more than 30,000 veterans, and leading recruitment programs to place them in jobs within the organization as well as accommodations for their spouses who have relocated to be closer to them. The company also offers a military pay differential to its full-time associates who are reservists and serving on active duty, allowing each to continue participating in life insurance, medical and dental programs. Sears will hold a comparable position for deployed employees for up to five years.

For more information about Sears Heroes at Home program and Sears Wish Registry, including full terms and conditions, visit

*Offer valid 12/2/13-12/31/13. Members in the Wish Registry get 99% back in points on eligible Wish Registry gift card purchases, up to 50,000 points.  Must use qualifying Wish Registry Sears gift card to qualify. Shop Your Way email must match the email registered with Wish Registry to qualify. Max points back for the 99% offer is 50,000 regardless of actual gift card amount issued. Wish Registry Members earn points on qualifying purchases excluding taxes and other fees. 99% back in points is inclusive of, and not in addition to, any base points. When extra points offers are combined, total points earned will be less than the combined point totals for each individual offer. Subject to Shop Your Way terms available at

About Sears, Roebuck and Co.

Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a leading broadline retailer providing merchandise and related services and is part of Shop Your Way, a social shopping experience where members have the ability to earn Points and receive benefits across a wide variety of physical and digital formats through Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through its Sears-branded and affiliated stores in the United States and Canada. Sears, Roebuck also offers a variety of merchandise and services through,, and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, DieHard and Lands' End -- among the most trusted and preferred brands in the U.S.  The company is the nation's largest provider of home services, with more than 15 million service and installation calls made annually. For more information, visit the Sears, Roebuck website at or the Sears Holdings Corporation website at

About Troop ID

Troop ID is a credential issued by that allows verified members of the military community (e.g. Active Duty, Veterans, Retirees, Military Spouses and Military Family Members) to access programs intended exclusively for members of the military community. Please note that our brand partners may only accept certain subsegments of the military community for any particular offer. By way of example an "Active Duty" Troop ID holder may be eligible for certain offers while a "Military Family" Troop ID holder may not be eligible for that same offer.


Brian Hanover

Kasey Salt

Sears Holdings

Zeno Group for Sears


312-527-2SHC (2742)


SOURCE Sears, Roebuck and Co.

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