Sears® Shop Your Way(SM) And searsStyle Jean Scene In Central Park

1,000 Lucky New Yorkers to Receive a Free Pair of Denim, Shop Your Way Members Get More

NEW YORK, Aug. 6, 2013 /PRNewswire/ -- Sears is excited to announce the "Sears Shop Your Way and searsStyle Jean Scene" experience in Central Park's Bandshell on August 12, 2013 from 5-8 p.m. With over 1,000 styles of denim offered at Sears and Shop Your Way, the brand is showcasing an expansive representation of jeans to try on, as well as giving 1000 attendees the opportunity to take home a new pair of jeans and a denim drawstring backpack. The event kicks off the upcoming back-to-school season with the denim showcase for men, women and juniors along with a one time special performance by Dancing with the Stars'Derek Hough.

The "Sears Shop Your Way and searsStyle Jean Scene" will also feature entertainment from local radio station Z-100: DJ personality Garrett Vo will MC while his Z-100 party crew pumps up the crowd with a prize wheel, offering members and guests a chance to win Sears gift cards, tote bags, sunglasses and more. Sears is additionally teaming up with Wafels & Dinges, a popular New York City food truck, to distribute their Famous Throwdown mini-wafel and ice cream. The first 100 Shop Your Way members will be escorted through the member priority line and receive $10 Wafels & Dinges gift cards. Prior to the event, Wafels & Dinges will distribute free mini wafelinis throughout various New York City locations to prospective attendees.

"The Shop Your Way and searsStyle Jean Scene event is a fun and interactive way to showcase our denim brands for the back-to-school season," said Sheila Field, chief marketing officer, Sears Apparel. "Our main goals are to engage and reward our Shop Your Way members while highlighting our affordable, fashion forward denim."

In addition to enjoying sweets, tunes, giveaways and the special dance performance, a photo booth will be on hand to capture the experience.

For more information, please visit the searsStyle Jean Scene Facebook event page: Sears denim styles are available at Sears stores, and

About Sears, Roebuck and Co.
Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a leading integrated retailer providing merchandise and related services and is part of SHOP YOUR WAY, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through  Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through more than 1,320 Sears-branded and affiliated stores in the United States and Canada, which includes more than 790 Full-line and more than 50 specialty stores in the U.S.  Sears, Roebuck also offers a variety of merchandise and services through, and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, DieHard and Lands' End -- among the most trusted and preferred brands in the U.S.  The company is the nation's largest provider of home services, with more than 14 million service and installation calls made annually. For more information, visit the Sears, Roebuck website at or the Sears Holdings Corporation website at

Media Contact:
Rica Hermosura
Fingerprint Communications

SOURCE Sears, Roebuck and Co.

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