Sears Holdings' Shop Your Way(SM) Membership Program Launches One-Of-A-Kind Charity Gift Registry

Celebrities Sandra Lee and Ty Pennington Encourage Donations to Benefit Kids in Need as Part of Share Our Strength's No Kid Hungry® Campaign

HOFFMAN ESTATES, Ill., Aug. 6, 2013 /PRNewswire/ -- Sears Holdings' Shop Your Way membership program has introduced a unique and simple way for its members to give back – the Charity Gift Registry. Share Our Strength's No Kid Hungry® campaign, which is ending childhood hunger in America by surrounding kids with healthy food where they live, learn and play, is the first cause to be supported by the registry.

At the World's Largest Bake Sale in May, Shop Your Way and Kmart® joined forces with Sandra Lee, and many event celebrity co-chairs including Ty Pennington, to raise money for the No Kid Hungry campaign and the Food Bank for New York City and help connect kids in need with one million meals. To celebrate the launch of the Charity Gift Registry and to raise funds that will help connect kids to another million meals, now through Aug. 31, Sears Holdings will match each dollar spent on items purchased in the registry. Members and customers can also make a donation directly at, and those donations will be matched as well (up to $50,000).

"With more than 16 million children struggling with hunger in America, Shop Your Way is proud to launch the Charity Gift Registry by supporting this important effort," said Imran Jooma, executive vice president & president, Marketing, Online & Financial Services, Sears Holdings. "We know that many children who are hungry also lack other daily necessities, including educational toys, games, and art supplies. The No Kid Hungry campaign perfectly aligns with both our philanthropic efforts through the Charity Gift Registry and breadth of our Sears, Kmart and Lands' End products." 

The Shop Your Way Charity Gift Registry is easy and convenient to access in-store, online and via mobile devices. It functions the same way as a traditional wedding gift registry. To access the Charity Gift Registry, visit, select "Charity Gift Registry" and then "No Kid Hungry." Purchase any item, and it will be enjoyed by a child in need. Items available on the Charity Registry range from sports equipment, yard games and puzzles, to toys, art supplies and board games.

To spread the word about the No Kid Hungry campaign within the Shop Your Way Charity Gift Registry, Sandra Lee, Ty Pennington, @kmart and @shopyourway, will host a "Summer of No Kid Hungry" themed Twitter Party on Aug. 8 from noon – 1 p.m. CDT using hashtag #1MillionMeals. 

Gifting Birthday Wishes for a Cause with Birthday Club
The Charity Gift Registry is one of many registries available on Shop Your Way, including wedding, baby, housewarming, graduation and birthday. All of the registries available on Shop Your Way make gifting fun, including the new Birthday Club "Birthday Wish List Registry." This new registry allows parents to create wish lists for their kids and share those lists with family members and friends.

The Birthday Wish List Registry is the latest addition to Birthday Club - an online destination for party ideas and tips. Birthday Club provides easy gifting solutions for Shop Your Way members and customers through the toy finder and "ages and stages" toy suggestions based on a child's age and developmental stage.

Upon signing a child up for Birthday Club, Customers and members get $5 Birthday Bucks. Now through Aug. 31, Sears Holdings will donate $1 to the No Kid Hungry campaign (up to $50,000) for each new registered user on Birthday Club.

Shop Your Way is a free membership program and shopping community that offers rewards, personalized deals, product reviews, contests and sweepstakes. Through Shop Your Way, members can also earn and redeem Shop Your Way Rewards points when they shop at Sears and Kmart. Members also enjoy exclusive perks like personalized deals and special shopping events.

To learn more about about the Charity Gift Registry visit, and to learn more about the Birthday Wish List Registry, visit, and to learn more about No Kid Hungry, visit    

Sears Holdings is making a guaranteed donation of $100,000 to Share Our Strength regardless of the total value of purchase transactions through the Shop You Way Charity Gift Registry and the number of new Kmart Birthday Club registrations that take place through August 31, 2013. Share Our Strength is a non-profit organization recognized as tax-exempt under Internal Revenue Code 501 (c) (3). For more information, visit

About Sears Holdings Corporation
Sears Holdings Corporation (NASDAQ: SHLD) is a leading integrated retailer with more than 2,500 full-line and specialty retail stores in the United States and Canada and the home of SHOP YOUR WAY, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, fitness equipment and automotive repair and maintenance. Key proprietary brands include Kenmore, Craftsman and DieHard, with a broad apparel offering, including such well-known labels as Lands' End, the Kardashian Kollection, Jaclyn Smith and Joe Boxer, as well as Sofia by Sofia Vergara and The Country Living Home Collection. We are the nation's largest provider of home services, with more than 14 million service and installation calls made annually, and have a long-established commitment to those who serve in the military through initiatives like the Heroes at Home program. We have been named the 2011 Mobile Retailer of the Year, Recipient of the 2013 ENERGY STAR® "Partner of the Year - Sustained Excellence Award" for Product Retailing and Energy Management and one of the Top 20 Best Places to Work for Recent Grads. Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation. For more information, visit Sears Holdings' website at  Twitter: @searsholdings || Facebook:

About Share Our Strength's No Kid Hungry Campaign
No child should grow up hungry in America, but one in five children struggles with hunger. Share Our Strength's No Kid Hungry® campaign is ending childhood hunger in America by ensuring all children get the healthy food they need, every day. The No Kid Hungry campaign connects kids in need to effective nutrition programs like school breakfast and summer meals and teaches low-income families to cook healthy, affordable meals through its Cooking Matters program.  This work is accomplished through the No Kid Hungry network, made up of private citizens, public officials, nonprofits, business leaders and others providing innovative hunger solutions in their communities. Join us at


Brian Hanover

Kasey Salt

Sears Holdings

Zeno Group for Sears


312-527-2SHC (2742)

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