Shop Your Way(SM), Sears "Team Up to Stop Bullying" Program Helps Parents Find Solutions to Keep their Kids Safer this School Year

Members Can Support Anti-bullying Charities Nationwide, Celebrate Individual Style and Win a Pair of Jeans Decorated, Autographed by the Kardashians

HOFFMAN ESTATES, Ill., Aug. 5, 2013 /PRNewswire/ -- An estimated 160,000 kids miss school every day due to bullying and 85 percent of the time no one intervenes to help1. Coinciding with back-to-school season, Sears has introduced unique ways for Shop Your Way members and customers to engage with its Team Up to Stop Bullying program.

Parents, educators and kids can get involved, support the cause and experience the Sears "Jean Scene" activities in four big ways this month.

Team Up to Stop Bullying with the Kardashians

Shop Your Way members can enter a sweepstakes2 for a chance to win one of three Kardashian-decorated jeans at Each pair of jeans is respectively decorated and autographed by Kim, Kourtney or Khloe Kardashian, celebrating the individual style of each Kardashian, and including her handprint to symbolize her pledge to put an end to bullying. Plus, for every entry into the sweepstakes, Sears will donate $1 to Team Up to Stop Bullying, up to $2,000. The jeans are also featured in a creative window installation at the Sears flagship store on State Street in downtown Chicago starting Aug. 5.

Shop for a Cause at Sears Stores Nationwide

Members and customers can purchase a limited-edition Team Up to Stop Bullying denim sport bag in-store for $5 – with $1 of each purchase made Aug. 11 – Sept. 7 supporting anti-bullying non-profit organizations. Plus, Shop Your Way members who purchase the bag will receive a coupon for $5 in points toward their next purchase3.

Express Your Individual Style with Sears "Jean Scene"

Sears will also kick off the back-to-school season with more than 1,000 styles of denim in stores nationwide and online. Upcoming local events will showcase the expansive line while raising awareness of Sears Team Up to Stop Bullying program.

Bring the Anti-bullying Message Your School

Sears and Dockers Approved Schoolwear have teamed up to offer free anti-bullying kits to school administrators and educators, which include tips, banners, book lists and teacher/student/parent handouts to host an in-school assembly. To get a free kit, visit

"Leading up to the first day of school, Sears is amplifying the anti-bullying conversation in their stores and online to let parents know where they can find the resources and solutions to help deal with a bullying issue," said Marie Newman, managing director of Team Up to Stop Bullying. "Sears is also giving Shop Your Way members and customers ways to express their individuality through their personal style – something all kids can celebrate and respect in each other."

Sears launched Team Up to Stop Bullying in August 2012 as the first solutions and service-based anti-bullying coalition to provide immediate solutions that parents and schools can implement today. The coalition consists of 70 expert anti-bullying non-profits that give parents effective ways to prevent and resolve bullying and provides guidance to educators on how to establish bully reform programs at their school.

Visit to find solutions that work for every family, learn more about Sears anti-bullying initiatives or to get the latest news on America's bullying epidemic.

  1. According to the National Education Association and the Centers for Disease Control (CDC).
  2. No purchase necessary. Ends 8/31/13. Subject to full official rules at
  3. Coupon for $5 back in Shop Your Way points on a purchase of $5 or more made Aug. 18 – Sept. 15.

About Sears, Roebuck and Co.
Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a leading broadline retailer providing merchandise and related services and is part of Shop Your Way, a social shopping experience where members have the ability to earn Points and receive benefits across a wide variety of physical and digital formats through Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through its Sears-branded and affiliated stores in the United States and Canada. Sears, Roebuck also offers a variety of merchandise and services through,, and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, DieHard and Lands' End -- among the most trusted and preferred brands in the U.S.  The company is the nation's largest provider of home services, with more than 15 million service and installation calls made annually. For more information, visit the Sears, Roebuck website at or the Sears Holdings Corporation website at


Brian Hanover

Meghann Dowd

Sears Holdings

Zeno Group for Sears


312-527-2SHC (2742)

SOURCE Sears, Roebuck and Co.

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