Superstars Adam Levine and Nicki Minaj Launch Exclusive Videos to Showcase Their Brands and Lifestyles with SHOP YOUR WAY REWARDS(SM)

On, Members can now follow Nicki and Adam to get a first look at never-before-seen content and participate in exciting sweepstakes

HOFFMAN ESTATES, Ill., March 13, 2013 /PRNewswire/ -- SHOP YOUR WAY REWARDS Members can now get an exclusive, behind-the-scenes look at the creation of the upcoming apparel and accessory collections from globally recognized entertainers Adam Levine and Nicki Minaj on Members can follow Adam and Nicki on their pages at and to see exclusive messages, photos and videos from the stars, plus be the first to know when they share shopping advice, insider tips and entertainment and lifestyle news.

Adam and Nicki's pages kick off with windows into the inspirations and design processes for the making of their new upcoming brands. Kmart and SHOP YOUR WAY recently announced exclusive apparel and accessories collections by Nicki and Adam, and SHOP YOUR WAY REWARDS Members will be first to preview and have access to products from the collections on when they debut later this year.

SHOP YOUR WAY REWARDS Members who visit and can participate in fun and rewarding experiences that let them get closer to the stars distinctive voices, brands and lifestyles.

To welcome fans onto their new pages on, Adam and Nicki are each presenting an exciting sweepstakes with incredible prizes to fans who visit their pages at and The sweepstakes are live now and Members have a chance to participate immediately. See sweepstakes pages for details.

Throughout the development of their lines, Adam and Nicki will be leveraging the platform to invite Members into their closets and collections, their studios and their worlds as they make key decisions along their creative journeys.

This is only the beginning: SHOP YOUR WAY has a treasure trove of surprises, fun and insider-only content that will be revealed leading up to the debut of the new Adam Levine and Nicki Minaj lines. In the coming weeks and months, SHOP YOUR WAY REWARDS Members who visit and will find additional exciting and new opportunities to connect with the artists and their brands through these dedicated channels.

"We are thrilled Adam Levine and Nicki Minaj have joined us to share their unique voices, tastes and interests directly with our SHOP YOUR WAY REWARDS Members on," said Imran Jooma, executive vice president and president, Online, Marketing, Pricing & Financial Services, Sears Holdings. "Being a SHOP YOUR WAY REWARDS Member has benefits, like access to exclusive content and fun contests built around their lifestyles and brands."

About Adam Levine
As the front man of GRAMMY Award-winning recording artist Maroon 5, Adam Levine has left an indelible mark on popular music. The primary songwriter for the band and a guitar player, Adam's talents give Maroon 5 their signature sound. His heartfelt ballads and anthems have become part of the fabric of popular music. Maroon 5's new album Overexposed was released in 2012 and became an instant smash hit. The group were recently nominated for two GRAMMY Awards in the categories of Best Pop Performance and Best Pop Album. These recognitions mark the 11th GRAMMY nomination for the 3-time GRAMMY award-winning band. Maroon 5 kicked off a U.S. tour in February. In addition to his work with Maroon 5, Adam is a coach on the NBC hit television series "The Voice." For more information please visit

About Nicki Minaj
Nicki Minaj is a Trinidadian-born American rapper, singer, songwriter and voice actress. Minaj recently re-released her second studio album, "Pink Friday: Roman Reloaded The Re-Up" in November 2012, 7 months after releasing her second studio album, "Pink Friday: Roman Reloaded," which topped charts internationally, and spawned the Top 10 singles "Starships" and "Pound the Alarm." Since then, the album has sold one million copies worldwide, and has become one of the best-selling albums of 2012, according to Nielsen SoundScan. Her debut studio album, "Pink Friday," also achieved record-breaking numbers in 2010, by becoming certified Platinum only a month after its release. In addition to her No. 1 US debut, the first-time Grammy Award nominee for best new artist is thriving internationally, snagging the #1 spots in the UK, Japan and Canada and debuting in the Top 5 in Australia, New Zealand, Singapore and Ireland. With her #1 debut in the UK, Minaj has been named the highest charting solo female rapper in history with the UK's Official Albums Charts. Minaj's rapping technique has been hailed by critics for its use of alter-egos, accents (notably, British) and rapid-fire pace. Equally well-known for her unique sense of style, her use of colorful wigs and outlandish costumes ranks her as one of the world's leading fashion icons. She will next appear as a judge alongside Randy Jackson, Mariah Carey and Keith Urban on the upcoming season of the very popular TV show American Idol. Minaj is currently in the midst of her Pink Friday: RELOADED Tour.

About Sears Holdings Corporation
Sears Holdings Corporation is a leading integrated retailer with over 3,900 full-line and specialty retail stores in the United States and Canada and the home of ShopYourWay, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through  Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, fitness equipment and automotive repair and maintenance.  Key proprietary brands include Kenmore, Craftsman and DieHard, with a broad apparel offering, including such well-known labels as Lands' End, the Kardashian Kollection, Jaclyn Smith and Joe Boxer, as well as Sofia by Sofia Vergara and The Country Living Home Collection. We are the nation's largest provider of home services, with more than 11 million service calls made annually and have a long-established commitment to those who serve in the military through initiatives like the Heroes at Home program. We have been named the 2011 Mobile Retailer of the Year, Recipient of the 2012 ENERGY STAR® "Corporate Commitment Award" for Product Retailing and Energy Management and one of Top 20 Best Places to Work for Recent Grads.  Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation.  For more information, visit Sears Holdings' website at Twitter: @searsholdings||Facebook:                                   


Media Contacts:
For Sears Holdings:
Shannelle Armstrong-Fowler
Sears Holdings Corporation

For Adam Levine:
Carleen Donovan
Press Here Publicity

For Nicki Minaj:
Amanda Silverman
42 West

SOURCE Sears Holdings Corporation

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