SHOP YOUR WAY(SM) And Make College Easy This Fall

National Countdown to Campus Sweepstakes Launches Aug. 3

HOFFMAN ESTATES, Ill., Aug. 3, 2012 /PRNewswire/ -- As the new school year approaches and parents face the daunting task of outfitting their college-bound student with all the dorm gear they need, SHOP YOUR WAY is offering parents peace of mind with a convenient and easy way to shop for the school year.

Nearly 85% of Americans live within 15 miles of a Sears or Kmart store and that includes college campuses. Parents can pick up versus pack up by purchasing back-to-campus items online at and picking them at the Sears or Kmart closest to their campus. Alternatively, with big buys like TVs and furniture, college co-eds can take advantage of dorm room delivery and have many items delivered right to their doorstep.

In addition, as part of the newly launched Countdown to Campus Sweepstakes, SHOP YOUR WAY will award lucky students $500 in SHOP YOUR WAY Rewards Points (500,000 points) to use at either Kmart or Sears for all their college needs. Each year college students spend time and money preparing to go back-to-campus and stocking up on bedding, kitchenware, tools, apparel, TVs or laptop computers. The Countdown to Campus Sweepstakes is designed to help students and their parents quickly and easily load up on all the essentials for campus this fall.

To enter, students simply need to enter at SHOP YOUR WAY's Countdown to Campus* landing page or website between Aug. 3 and Aug. 31 for a chance to win. Students are also encouraged to become a member for free and create a Catalog of back-to-campus products to stock up their dorms. student members can join social networks, get advice from their friends and roommates and see what their friends and fans are buying before they go back to class. Members can also buy online and pick up their purchase at the Kmart or Sears closest to their college campus for a more convenient way to shop. In addition, SHOP YOUR WAY offers delivery direct to dorm on many items to make moving in even easier.

SHOP YOUR WAY is a free, members-only program and shopping community powered by Sears Holding Corporation that offers rewards and personalized deals and information. For full rules or to sign up for SHOP YOUR WAY, visit   

About Sears Holdings Corporation

Sears Holdings Corporation is a leading integrated retailer with over 3,900 full-line and specialty retail stores in the United States and Canada and the home of ShopYourWay, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through  Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, fitness equipment and automotive repair and maintenance.  Key proprietary brands include Kenmore, Craftsman and DieHard, with a broad apparel offering, including such well-known labels as Lands' End, the Kardashian Kollection, Jaclyn Smith and Joe Boxer, as well as Sofia by Sofia Vergara and The Country Living Home Collection.   We are the nation's largest provider of home services, with more than 15 million service and installation calls made annually and have a long-established commitment to those who serve in the military through initiatives like the Heroes at Home program. We have been named the 2011 Mobile Retailer of the Year, Recipient of the 2012 ENERGY STAR® "Corporate Commitment Award" for Product Retailing and Energy Management and one of the Top 20 Best Places to Work for Recent Grads.  Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation.  For more information, visit Sears Holdings' website at Twitter: @searsholdings Facebook:

*For official rules and regulations please visit:

Contact Information:
Shannelle Armstrong-Fowler
Sears Holdings Corp.
(847) 286-0715

Stephanie Chaney
Zeno Group
312-527-2SHC (2742)

SOURCE Sears Holdings Corporation

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