Sears Love.Hate Project: Final Two Charities Compete for $100,000

The American Cancer Society® & St. Jude Children's Research Hospital® Compete for Grand Prize

HOFFMAN ESTATES, Ill., June 25, 2012 /PRNewswire/ -- After the second round in Sears Love.Hate: Share Your Thoughts, Send Some Love project, Sears is proud to announce that World Wildlife received $10,000 based on votes received from customers who reviewed a product as part of the Love.Hate project. World Vision was the first charity to win and they received a $8,000 donation from Sears.

The American Cancer Society and St. Jude Children's Research Hospital will compete for the grand prize of $100,000.

"We are proud to announce the American Cancer Society® and St. Jude Children's Research Hospital® are still in the running for the Love.Hate project grand prize. Both are important charities that our customers care about and we are proud to support," said Imran Jooma, senior vice president & president, marketing, online & financial services for Sears Holdings.

Through June 28, 2012, everyone is encouraged to review a product and cast a vote for these two deserving charities at  In addition, supporters can follow the SHOP YOUR WAY(SM) Love.Hate Charity Page on to learn more about the project and find out which charity will win the $100,000 grand prize at  Next week, after the final week of competition, Sears will make a contribution to the winning charity in the amount of $100,000 that will be announced on the SHOP YOUR WAY(SM) social commerce site at

NO PURCHASE NECESSARY TO REVIEW A PRODUCT OR TO VOTE. Only participating charities are eligible to receive donations. Voting participation limited to legal residents of the 50 U.S. States and D.C, Must 18+ to vote. Subject to terms and conditions at

About the Charities
The American Cancer Society®
The American Cancer Society® combines an unyielding passion with nearly a century of experience to save lives and create a world with less cancer. As a global grassroots force of more than 3 million volunteers, the organization fights for every birthday threatened by every cancer in every community.

St. Jude Children's Research Hospital®
St. Jude Children's Research Hospital® opened 50 years ago and has changed the way the world treats childhood cancer and other deadly diseases. St. Jude speeds discoveries directly from our labs to patients, doctors and researchers everywhere. And no family ever pays St. Jude for anything.

World Vision
World Vision is a Christian humanitarian organization dedicated to working with children, families and their communities worldwide to reach their full potential by tackling the causes of poverty and injustice.

World Wildlife Fund
WWF is the world's leading conservation organization, working in 100 countries for half a century. With the support of 1.3 million members in the United States and 5 million members worldwide, WWF is dedicated to delivering science-based solutions to conserve nature and reduce the most pressing threats to the diversity of life on Earth.

About Sears Holdings Corporation
Sears Holdings Corporation is a leading integrated retailer with over 3,900 full-line and specialty retail stores in the United States and Canada and the home of SHOP YOUR WAY, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, fitness equipment and automotive repair and maintenance. Key proprietary brands include Kenmore, Craftsman and DieHard, with a broad apparel offering, including such well-known labels as Lands' End, the Kardashian Kollection, Jaclyn Smith and Joe Boxer, as well as Sofia by Sofia Vergara and The Country Living Home Collection. We are the nation's largest provider of home services, with more than 11 million service calls made annually and have a long-established commitment to those who serve in the military through initiatives like the Heroes at Home program. We have been named the 2011 Mobile Retailer of the Year, Recipient of the 2012 ENERGY STAR® "Corporate Commitment Award" for Product Retailing and Energy Management and one of Top 20 Best Places to Work for Recent Grads.  Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation.  For more information, visit Sears Holdings' website at Twitter: @sears | |Facebook:


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Media Contact:
Tom Aiello





SOURCE Sears Holdings Corporation

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