Sears Offers Convenient Delivery of Fresh-cut, Hand-picked Christmas Trees, as Well as Full Line of Holiday Home Decor at Great Prices

Premium-Grade Fraser Firs are Available for Home Decorating, Just in Time for December Tree-Trimming

HOFFMAN ESTATES, Ill., Nov. 29, 2011 /PRNewswire/ -- As families begin their holiday decorating following Thanksgiving and the biggest shopping days of the year, Sears announces it is bringing online shoppers a convenient way to enjoy a fresh-cut, hand-picked Christmas tree for the holidays.

Now through Dec. 15, customers can go to to order their own Fraser fir from the North Carolina Blue Ridge Mountains and have it delivered for free[1] directly to their home, apartment or office just in time to decorate with the latest Sears holiday decor. For the homeowner looking to celebrate the Christmas season in style, Sears provides great value and selection on key Christmas items in-store, as well as a complete collection online.

In a recent survey, 56 percent of respondents who decorate a Christmas tree for the holidays indicated that they decorate in December,[2] meaning that Sears' home delivery of Fraser firs is timed just right for the majority of its customers. The survey also found that 90 percent of those who decorate a tree said they use lights,[3] and 73 percent buy at least one new ornament a year.[4] Sears is the perfect one-stop destination for everyone's holiday home decor needs, with a full range of ornaments, lights (including energy-efficient and environmentally friendly LED models), garland, tinsel, ribbon and giftwrap, and many special deals and offers that help make the holidays more joyful for families everywhere.

"This holiday season, we wanted to offer our customers an easy solution to finding the perfect Christmas tree," said James Alt, vice president, Seasonal and Outdoor Living, Sears Holdings. "At Sears, we understand that this time of year can be busy, but with a convenient, home-delivered tree, families can dedicate more time to enjoying the magic of the holiday season."

All fresh-cut Christmas trees are hand-picked and thoroughly inspected, to provide Sears customers with only premium-grade, dense trees ideal for decorating, with everything from garland to lights to heavy holiday ornaments. The Fraser fir Christmas trees can range from 4.5- to nine-feet tall and are available with free shipping at

The freshly harvested Christmas tree will ship within 24 hours of cutting to help ensure freshness and longevity. The holiday team also prunes, shakes and packages the tree in a sturdy, moisture-resistant carton for optimal protection. Additionally, customers will receive a complimentary tree removal bag along with the delivery that can serve as a bag for a tidy and easy disposal or recycling following the holidays, which will come in handy for the 38 percent of tree decorators who take down their trees immediately after Christmas or before the New Year.[5]

For customers shopping online or in-store, Sears has a wide selection of Christmas trees, lights and all the trimming to make this Christmas a merry one. Sears makes it easy to shop for holiday trim this year with an expanded online assortment that includes chic holiday trim programs and brands like Country Living, Ty Pennington and Trim A Home. Plus, shoppers can take advantage of services such as Buy Online, Pick Up In-Store, ship-to-store and free shipping options.

Additionally, for all Sears credit card holders, Sears is offering five times the Shop Your Way Rewards points on qualifying purchases, equal to five percent back, through Jan. 28, 2012. Customers can apply for a Sears card online, at, or in their local Sears store; if approved, the offer is instantly available on qualified purchases at both stores.

Visit for more information and to find a location near you or shop online for the best deals of the holiday season. For additional media materials and information please visit the Sears holiday electronic press kit, or contact the Sears and Kmart holiday hotline at (212) 884-1140 to arrange an interview or in-store filming.

About Sears, Roebuck and Co.

Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a leading broadline retailer providing merchandise and related services. Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through more than 2,700 Sears-branded and affiliated stores in the United States and Canada, which includes over 890 Full-line and more than 1,350 specialty stores in the U.S. Sears, Roebuck also offers a variety of merchandise and services through,, and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, DieHard and Lands' End -- among the most trusted and preferred brands in the U.S. Sears, Roebuck is the 2011 ENERGY STAR® Retail Partner of the Year. The company is the nation's largest provider of home services, with more than 11 million service calls made annually. For more information, visit the Sears, Roebuck website at or the Sears Holdings Corporation website at

[1] All Christmas Tree Company orders are delivered in 3-8 business days via FedEx Ground service.  Shipping costs are included in the purchase price of your order. Please provide a street address for shipping purposes. FedEx does not deliver to P.O. Boxes. The Christmas Tree Company offers free shipping within the contiguous United States (lower 48 states) only*. Please allow a maximum of 8 business days for your package to arrive. All of our live Christmas trees, fresh wreaths, natural greenery and live Christmas tree stands are shipped in sturdy moisture resistant cartons from our Sparta, North Carolina farm location. Please add 1-2 business days depending on day/time of your order. Last day to ship is 12/15/11.

[2] The study, commissioned by ERWW PR on behalf of Sears Holdings Corp., is based on a survey of 1,036 U.S. consumers, ages 18 and older. The data is representative of the U.S. census population, with a margin of error of +/- 3.0 percentage points and a 95 percent level of confidence.

[3] Ibid.

[4] Ibid.

[5] Ibid.



Shannelle Armstrong 

    Rory Swikle

Sears Holdings          

    Euro RSCG Worldwide PR



SOURCE Sears, Roebuck and Co.

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