Kmart Toys Create Outbreak of Smiles Nationwide

Retailer's Hottest Toys and Doorbusters Deals are Causing Kids and Parents to Go N.U.T.S.O.

HOFFMAN ESTATES, Ill., Nov. 16, 2011 /PRNewswire/ -- This holiday,Kmart is bringing smiles to kids and parents alike with a special one-day-only doorbuster(1) on the season's must-have toys. From 8 a.m. to noon (local time) this Saturday, Nov. 19, shoppers can buy any one toy and get one half off (2) on all in-store or online toy purchases. This deal is the latest way Kmart is living up to its "Smile Guarantee." In fact, the hottest toys, Kmart's Fab 15 toy list, are over performing on the smile index and causing extreme excitement—a condition in kids that the retailer has identified as N.U.T.S.O. (Nearly Uncontrollable Toy Smile Outbreak).

Luckily, Kmart's official "Fun Ambassador" Rico Rodriguez has the scoop on this "disorder," which can be found in a video clip on Rodriguez helps inform concerned parents about the temporary condition and also hosts a N.U.T.S.O. generator where kids—with the help of their parents—can upload their personal photos to see their own smile outbreaks.

"We at Kmart are always thinking about improving our customers' lives, and we are thrilled that our Fab 15 toy list is exceeding its 'smile guarantee' quotient," said Hugo Malan, SVP and president, fitness, sporting goods and toys. "But we wouldn't be doing our job if we weren't helping prepare parents for the holidays with the hottest toys that will make kids go N.U.T.S.O. on Christmas morning. That's why we've made sure the toys on our Fab 15 list are the best on the market, and we wouldn't have it any other way."

The Fab 15 list features the hottest toys of the season from top brands including Hasbro, Mattel and Fisher Price, as well as popular characters that kids know and love like Barbie, Dora, Elmo and more. All items on the Fab 15 list are guaranteed to make kids smile, and in fact are doing such a good job at meeting that guarantee that we are now faced with the situation of countless children going N.U.T.S.O.

To create even more smiles and help customers have their best holiday ever, Kmart offers layaway options, allowing shoppers to secure the top holiday gifts now before they are sold out later in the season. Kmart's layaway plan can also help reduce stress by letting parents shop early and get great value.

Customers can shop for all of the hottest holiday toys, including the Fab 15, at their local Kmart store nationwide or online at All the toys featured on this year's Kmart Fab 15 list range from $29.99 to $99.99.

For more information, visit the holiday season to see how the Fab 15 "Smile Guarantee"—and going N.U.T.S.O.—affect kids everywhere.    

About Kmart

Kmart, a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a mass merchandising company that offers customers quality products through a portfolio of exclusive brands that include Jaclyn Smith, Joe Boxer, County Living and Route 66. For more information, visit the company's website at or the Sears Holdings Corporation website at

(1) While quantities last. No rain checks.

(2) Of equal or lesser value.  Offer excludes any clearance items.


Brian Hanover

Sarah Yansura

Sears Holdings

Euro RSCG Worldwide PR

(847) 286-6080

(212) 367-6804


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