Kmart Lowers Prices on This Season's Most Popular Toys

New Pricing Offers Customers Early Opportunity to Save Big for the Holidays

HOFFMAN ESTATES, Ill., Nov. 9, 2011 /PRNewswire/ -- To help shoppers save more money this holiday season, Kmart has lowered prices on some of its best-selling toys, including several from its popular Fab 15 list, which includes the hottest gift items that are guaranteed to be on every kid's wish list. Kmart dropped its prices on a variety of toys now, before the busiest shopping days of the season, so customers can get an early start crossing off items from their holiday list for the most important gift recipients—children.

"With more customers shopping earlier than ever, we wanted to make sure they didn't have to wait to get great deals," said Hugo Malan, SVP and president, Toys, Fitness and Sporting Goods for Sears Holdings. "These new low prices, combined with our industry-leading layaway program, guarantee our shoppers can get the top toys at great prices before the holiday shopping crunch."

Now through Nov. 23, Kmart shoppers can find the following deals on the must-have toys of the season. For even more savings, customers can use coupons on an assortment of toys found in the Kmart Toy Catalog.

$29.99 (Reg. $39.99)

$12.49 (Reg. $18.99)

$33.99 (Reg. $39.99)

$29.99 (Reg. $34.99)

$29.99 (Reg. $34.99)

$19.99 (Reg. $29.99)

$89.99 (Reg. $99.99)

$22.99 (Reg. $29.99)

$32.99 (Reg. $42.99)

$14.99 (Reg. $24.99)

$14.99 (Reg. $24.99)

$24.99 (Reg. $39.99)

$32.99 (Reg. $39.99)

$37.99 (Reg. $49.99)

Plus, the following Fab 15 toys are available at new low prices:

$49.99 (Reg. $64.99)

$29.99 (Reg. $39.99)

$39.99 (Reg. $42.99)

$24.79 (Reg. $31.99)

$39.99 (Reg. $49.99)

$36.99 (Reg. $49.99)

To help shoppers plan ahead, Kmart offers an extensive layaway* program so customers can choose their items early—while they're still in stock—and pay over time. Available in-store and online, Kmart's layaway program allows consumers to make bi-weekly payments over the course of eight or 12 weeks. Plus, with new Shop Here, Pick Up There options, shoppers can browse items on and have the option of using layaway online, then conveniently pick up the items at a local Kmart store.

"We continue to improve and update our online shopping features to be among the best in the industry," said Julia Fitzgerald, chief digital engagement officer, Toys, Fitness and Sporting Goods for Sears Holdings. "From Kmart's online layaway to its digital Toy Catalog, customers can get hassle-free shopping, shipping and savings from the comfort of their homes."

To browse for the season's hottest toys at amazing prices, visit

About Kmart

Kmart, a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a mass merchandising company that offers customers quality products through a portfolio of exclusive brands that includes Jaclyn Smith, Joe Boxer, County Living, Route 66 and Smart Sense. For more information visit the company's website at or the Sears Holdings Corporation website at

*Requires down and biweekly payments.  All fees non-negotiable.  Cancellation fees apply.  Not available at all stores.  Exclusions apply.  See store for details.

Media Contacts:

Brian Hanover

Sarah Yansura

Sears Holdings

Euro RSCG Worldwide PR




© Transform SR Brands, LLC