Sears Holdings Delivers Hyperlocal Approach and Enhances Online Shopping With New Digital Local Ads

Online Enhancements Help Customers Manage Shopping, Supplies and Savings

HOFFMAN ESTATES, Ill., Oct. 26, 2011 /PRNewswire/ -- Today Sears Holdings announces that it is providing customers with real deals near them in real time, by way of new digital local ads available on and  Continuing Sears' role in enhancing the online shopping experience with innovative technology and tools to help customers better manage their lives and budgets, the new digital local ads provide customers with prices and offers from their very own local Sears or Kmart stores, real-time stock checks and access to ads 24 hours a day.

"We understand that our customers lead busy lives and are always looking for ways to save time while maximizing their budgets," said Dave Friedman, SVP and president of marketing, Sears Holdings. "The new digital local ads allow us to customize promotional offers to local communities so we can better service our customers, while saving them time and money."

The new digital local ads will highlight products and offers available to them at the Sears or Kmart stores where they like to shop, as well as provide real-time stock checks to eliminate unnecessary shopping trips. Customers will be able to shop by category, create shopping lists and share lists by email or print them for in-store shopping or send to their mobile devices. Additionally, Shop Your Way Reward Members now have the ability to "see the future" in the digital local ads by previewing upcoming sale items.

Customers can watch out for even more innovations coming soon. Shop Your Way Reward Members can also look forward to enhancements such as being able to collect rewards within the digital local ad experience while enjoying quick and easy navigation, creating interactive shopping lists and reviewing in-depth product information, such as customer ratings and reviews for most products.

"At Sears Holdings, we strive to be a leader and innovator in the online retail space, while continually making shopping easier for our customers and expanding the possibilities of the customer experience," said Friedman. "With the new localized digital ads we are not only taking traditional advertising to a whole new level but addressing the needs of our customers by providing more choice, value and convenience."

For more information on the service, visit the new local ad experience today at or

About Sears Holdings Corporation

Sears Holdings Corporation is the nation's fourth largest broadline retailer with over 4,000 full-line and specialty retail stores in the United States and Canada.  Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, consumer electronics and automotive repair and maintenance.  Sears Holdings is the 2011 ENERGY STAR® Retail Partner of the Year.  Key proprietary brands include Kenmore, Craftsman and DieHard, and a broad apparel offering, including such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well as the Apostrophe and Covington brands.  It also has the Country Living collection, which is offered by Sears and Kmart.  We are the nation's largest provider of home services, with more than 11 million service calls made annually.  Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation.  For more information, visit Sears Holdings' website at | Twitter: @searsholdings | Facebook:


Tom Aiello

Morgan Calef

Sears Holdings

Euro RSCG Worldwide PR

p. 847-286-7387

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SOURCE Sears Holdings Corporation

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