Sears Holdings Names Marketing President

David Friedman to Lead Marketing Business Unit

Sears Holdings (NASDAQ: SHLD) announced today that David Friedman will join the company as SVP and president, Marketing. Friedman will be responsible for the oversight and leadership of the Marketing business unit.

Friedman most recently served as president, Americas for Razorfish, one of the world's largest interactive marketing and technology companies. During his tenure, he held numerous roles of increasing responsibility including president, Central Region and global managing partner - Retail & Consumer Goods Practice. Prior to Razorfish, Friedman spent 10 years with Andersen Consulting (now Accenture) as an associate partner working with retail and consumer products companies.

"David is a great addition to our executive team. He brings to our company a proven track record of assisting numerous retail and consumer organizations in building strong brands through focused digital, online and in-store customer experiences, " said Bruce Johnson, interim CEO and president of Sears Holdings. "Under his leadership, Sears Holdings will have the opportunity to enhance marketing efforts for engagement programs that give customers more reasons to shop with us everyday, such as Shop Your Way Rewards (including the What Would You Do With One Billion Points? video contest), Layaway and Sears Chef Challenge."

Friedman earned an MBA from the University of Chicago, Booth School of Business and holds a bachelor's degree in economics from Cornell University in Ithaca, N.Y. He will join the company on Sept. 13.

About Sears Holdings Corporation:

Sears Holdings Corporation is the nation's fourth largest broadline retailer with approximately 3,900 full-line and specialty retail stores in the United States and Canada. Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, consumer electronics and automotive repair and maintenance. Sears Holdings is the 2010 ENERGY STARĀ® Retail Partner of the Year. Key proprietary brands include Kenmore, Craftsman and DieHard, and a broad apparel offering, including such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well as the Apostrophe and Covington brands. It also has the Country Living collection, which is offered by Sears and Kmart. We are the nation's largest provider of home services, with more than 12 million service calls made annually. Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation. For more information, visit Sears Holdings' website at

First Call Analyst:
FCMN Contact:

SOURCE: Sears Holdings

CONTACT: Sears Holdings Public Relations, +1-847-286-8371

Web Site:

© Transform SR Brands, LLC