Sears Helps Families Make 'The Big Switch' to Replace Five Million Old Appliances With ENERGY STAR® Qualified Models

Customers Encouraged to Take ENERGY STAR Pledge and Potentially Save More Than $2,500 on Utility Bills

Today, Sears, as the 2010 ENERGY STAR® Retail Partner of the Year, is launching a new initiative called The Big Switch, to help families make the switch to five million ENERGY STAR qualified appliances. The Big Switch is aimed at helping families remove and recycle millions of inefficient appliances from the energy grid for good, and saving families more than $2,500 on their utility bills(1). Sears is also launching a new website,, where customers can take the Sears ENERGY STAR Pledge and learn more about how they can help reduce their energy and water consumption and reduce their impact on the environment.


"Sears is committed to offering the benefits of energy efficiency and ENERGY STAR to our customers and helping them save money," said Doug Moore, president of Home Appliances for Sears. "On the heels of the national 'Cash for Appliances' program, we hope to create a movement with The Big Switch that encourages even more customers to take the ENERGY STAR Pledge, consider ENERGY STAR qualified appliances and learn more about the small steps they can take to make a difference for our environment. We're asking customers to take the first small step today by going to and taking the Sears ENERGY STAR Pledge."

Beyond the financial savings, The Big Switch will also reduce greenhouse gas emissions through the replacement and responsible disposal of old appliances. Sears does this through its recycling program. Sears was the first retail member of the EPA's Responsible Appliance Disposal (RAD) program.

"Sears continues to demonstrate innovative ways to educate consumers about energy-efficient products and ENERGY STAR," said Gina McCarthy, Assistant Administrator for Air and Radiation at the Environmental Protection Agency. "Thanks to these efforts by Sears, and those of our other partners, we continue to see an increased demand for products that have earned the ENERGY STAR that help Americans save money on their utility bills and reduce harmful greenhouse gas emissions."

To take the Sears ENERGY STAR Pledge and learn more about The Big Switch, visit

About Sears, Roebuck and Co.

Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a leading broadline retailer providing merchandise and related services. Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through more than 2,300 Sears-branded and affiliated stores in the United States and Canada, which includes approximately 929 full-line and approximately 1,200 specialty stores in the U.S. Sears, Roebuck also offers a variety of merchandise and services through,, and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, DieHard and Lands' End -- among the most trusted and preferred brands in the U.S. Sears, Roebuck is the 2010 ENERGY STAR Retail Partner of the Year. The company is the nation's largest provider of home services, with more than 12 million service calls made annually. For more information, visit the Sears, Roebuck website at or the Sears Holdings Corporation website at

About Sears Home Appliances

Sears is the nation's leading appliance retailer with the largest selection - over 4400 models. Only Sears sells the top 10 brands, including Kenmore, the nation's leading appliance brand. Sears always beats the competition's price, guaranteed, up to 30 days. Sears offers worry-free 1-year service, guaranteed and free help and support on all brands serviced by Sears 24/7 by phone. Sears provides next day delivery on over 1600 models - that's five times more than any national competitor. In March 2009, Sears launched the online ENERGY STAR Rebate Center - a program to help educate Americans about the millions of dollars in rebates that are available for ENERGY STAR qualified products and make it faster to receive these rebates. Sears has demonstrated its commitment to increasing America's energy efficiency through its actions over more than 10 years.

Sears sells more ENERGY STAR qualified appliances than any other retailer. In fact, in 2008, Sears was the first retailer to sell more than 3.1 million ENERGY STAR qualified appliances from the nation's top brands, including Kenmore, the nation's leading appliance brand.


ENERGY STAR was introduced by the U.S. Environmental Protection Agency in 1992 as a voluntary market-based partnership to reduce greenhouse gas emissions through increased energy efficiency. Today, ENERGY STAR offers businesses and consumers energy-efficient solutions to save energy, money and help protect the environment for future generations. More than 17,000 organizations are ENERGY STAR partners committed to improving the energy efficiency of products, homes, buildings and businesses. For more information about ENERGY STAR, visit or call toll-free 1-888-STAR-YES.

(1) Based on utility savings over five years, associated with replacing the following 10-year-old non-ENERGY STAR qualified products: refrigerator, dishwasher, clothes washer, room air conditioner and water heater, with ENERGY STAR products.

First Call Analyst: Westenberger, Richard
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SOURCE: Sears, Roebuck and Co.

CONTACT: Larry Costello of Sears Holdings Public Relations,
+1-847-286-9036, or +1-847-346-4514,; or Sarah
Yansura of Euro RSCG Worldwide PR, +1-212-367-6804,, for Sears, Roebuck and Co.

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