Sears Is the Destination to Help Customers Experience a New Dimension in TV

Sears' Blue Electronics Crew Announces Availability of Samsung 3-D LED TVs to Help Immerse Viewers in the Picture

Judging from the box-office success of the latest 3-D movies, it is clear a new dimension is here - and not just in movies. 3-D home entertainment has arrived, and the Sears Blue Electronics Crew™ is teaming up with Samsung to make it even easier to be among the first to own and enjoy this state-of-the-art technology at home. Today, Sears, a leading retailer of consumer electronics, announced the availability of Samsung 3-D LED TVs.

The highly anticipated 3-D experience offers a vivid, new dimension in high-definition clarity that allows action to leap off the screen. In fact, with 3-D TV, users will be able to immerse themselves in upcoming TV programming, sporting events, movies and gaming with images so real that they beg to be touched. The secret to Samsung's 3-D technology is that viewing the TV with the glasses creates a slightly different image for each eye, resulting in a unique 3-D viewing experience.

"The anticipation for the 3-D experience at home has been mounting, and we're giving our shoppers a competitive edge by being one of the first retailers to offer these products," stated Karen Austin, president, Home Electronics, Sears Holdings. "Our availability of Samsung's 3-D products further extends our commitment to ensure that Sears shoppers have access to the latest home electronics offerings."

Sears is offering easy, streamlined access to purchase Samsung 3-D LED TVs, including:

  --  Samsung 46-in. 3-D LED TV; reg. price $2,599.99
  --  Samsung 55-in. 3-D LED TV; reg. price $3,299.99

To capture the 3-D technology online now, shoppers can visit and click on the Samsung 3-D splash page. Purchasers can then select the order button to add products to their cart and proceed to checkout. The items will be available for shipping in March. For those looking to buy the 3-D technology in stores, Sears locations will have the TVs available in March.

"With technology moving so fast this is a unique opportunity for consumers to get ahead of the technology curve. Later this year as more great 3-D programming, DVDs and video games become available for in-home use, consumers who buy 3-D TV now will have no regrets because they will be set for the transition," continued Austin.

As more and more content, including sporting events, network programming, movies and gaming is becoming available in 3-D, Sears is helping to provide customers the necessary resources to get the most out of the technology. Most new technologies can come with lingering questions and their share of myths. So the Sears Blue Electronics Crew is helping customers better understand the truth behind the top 3-D myths (both in-store and online at, including:

  --  Myth: Users are required to wear 3-D glasses all the time.
  --  Fact: Glasses are needed to experience 3-D content. However, Samsung
      3-D LED TVs also provide the highest quality, HDTV, which does not
      require 3-D glasses.

  --  Myth: After watching 3-D and taking off the glasses, regular TV
      content is going to be fuzzy.
  --  Fact: 3-D TVs play content in HD so the picture quality is often
      better than most movie theaters. In addition, regular programming is
      in 1080p high-definition and is the clearest picture available.

  --  Myth: 3-D TVs are going to be too expensive for the average household.
  --  Fact: Sears carries a variety of affordable Samsung 3-D TVs and with
      Sears financing options, they will be accessible on most budgets.

Sears not only offers customers access to the latest home electronics first, but also passes savings to shoppers by providing financing options such as layaway. Plus Sears' Ready-in-5 Guarantee lets customers buy online and quickly pick up their new TV at a store of their choice.

About Sears, Roebuck and Co.

Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a leading broadline retailer providing merchandise and related services. Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through more than 2,300 Sears-branded and affiliated stores in the United States and Canada, which includes approximately 929 full-line and approximately 1,200 specialty stores in the U.S. Sears, Roebuck also offers a variety of merchandise and services through,, and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, DieHard and Lands' End -- among the most trusted and preferred brands in the U.S. The company is the nation's largest provider of home services, with more than 12 million service calls made annually. For more information, visit the Sears, Roebuck Web site at or the Sears Holdings Corporation Web site at

About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., Ltd., markets a broad range of award-winning, digital consumer electronics and home appliance products, including HDTVs, home theater systems, MP3 players, digital imaging products, refrigerators and washing machines. A recognized innovation leader in consumer electronics design and technology, Samsung is the HDTV market leader in the U.S. Please visit for more information.

First Call Analyst: Westenberger, Richard
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SOURCE: Sears, Roebuck and Co.

CONTACT: Larry Costello of Sears Holdings, +1-847-286-9036,; or Regina Pelz-Westergaard of Euro RSCG Worldwide
PR, +1-847-286-8984,

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