Unveils Marketplace At - Offering More Than 10 Million Items Online

New Marketplace at makes shopping online easier than ever and provides customers millions of products to shop from all in one convenient location

To help customers find what they need, when they need it, formally announces the launch of Marketplace at, which the retailer has been operating since July 2009. Marketplace at opens the Sears platform to third-party sellers, providing shoppers with even more shopping choices. As a result, customers now have access to over 10 million products via

"We are excited to provide our customers with the ability to shop millions of new and exciting products," said Imran Jooma, senior vice president for Online at Sears Holdings. "Customers can now easily find the products they are seeking all in one convenient location from the comfort of their own home computer."

From furniture to art, beauty to clothing, appliances to electronics, sporting goods to shoes, customers can now get everything they need. is committed to providing an unparalleled online shopping experience each and every day. recently launched additional browsing and shopping features such as Quick View, Save for Later and Wish Lists coupled with a much improved search platform that provides quick and easy access to the millions of products. Customers also have the ability to distribute the experience to social networking sites, such as Facebook and Twitter, by leveraging new share features.

Unique among multi-channel retailers' marketplaces, has created an open marketplace, in which not only new items have been added, but multiple sellers of the same item are included on the site, regardless of whether Sears sells a similar item. For instance, if a customer is looking to find the best deal on a particular item, they can search for it at Marketplace at which will provide price quotes for that item from a variety of sellers that may, or may not include Sears.

"We believe that by providing customers with more products to choose from, along with the ability to compare offers for the same item across other sellers, our customers will be better informed to make the best decision for themselves," added Jooma. "We understand our customers are time-starved and value-focused and we believe Marketplace at addresses those everyday concerns."

Sears is unveiling Marketplace at on the heels of another new program, ShopYourWayâ„¢ which provides customers with the ability to shop how they want, when they want. From the new Online Layaway option that allows customers to purchase items and pay for them over time to the innovative Personal Shopper program, customer shopping options are endless at

" is so committed to providing an exceptional shopping experience that we will personally help you find the exact product you are looking for," said Jooma. "Simply send in your request to our personal shopper via email or chat or our new mobile app, and we will do the rest of the work for you."

Customers can find the expanded assortment online at Sellers interested in selling in Marketplace at can learn more at

About Sears Holdings Corporation

Sears Holdings Corporation is the nation's fourth largest broadline retailer with approximately 3,900 full-line and specialty retail stores in the United States and Canada. Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, home electronics and automotive repair and maintenance. Key proprietary brands include Kenmore, Craftsman and DieHard, and a broad apparel offering, including such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well as the Apostrophe and Covington brands. It also has the Country Living collection, which is offered exclusively by Sears and Kmart. We are the nation's largest provider of home services, with more than 12 million service calls made annually. Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation. For more information, visit Sears Holdings' website at

First Call Analyst: Westenberger, Richard
FCMN Contact:

SOURCE: Sears Holdings Corporation

CONTACT: Tom Aiello, Sears Holdings, +1-847-286-7387,

Web Site:

Company News On-Call:

© Transform SR Brands, LLC