Snap. Send. Success! Sears Holdings Unveils Personal Shopper Application for the iPhone® Mobile Digital Device

Leading Online Retailer Combining Live, Personal Service with Mobile Technology

Last-minute holiday shopping has just been made easier - and now, it's only an iPhone application away. In a continued effort to provide customers with leading online solutions to meet all of their shopping needs, Sears Holdings today unveiled the Sears Personal Shopper application for the iPhone mobile digital device, which allows customers to get the products they want in three easy steps: Snap. Send. Success!

The new application provides shoppers a unique offering of live people and personal service combined with the technology of the iPhone mobile digital device, bringing the interactive, human element of a shopping experience right into the palm of their hands. Customers now have the opportunity to speak or share their shopping needs with a live personal shopper to get exactly what they want.

While competitive offerings in the retail space match products based only on technology, the Sears offering uniquely fuses technology and expert shoppers. The Sears Personal Shopper application for the iPhone mobile digital device allows customers to take a picture of the desired product from anywhere, which then gets sent immediately to our team of expert shoppers. The expert shoppers then work to find the item and contact the customer via phone or email.

Additionally, the application offers an option to call in a shopping request rather than send a photo. This capability allows customers to get personal attention and service from a Personal Shopper agent who will help them locate their desired product whenever and wherever they think of it.

"Sears is continuing to help customers find all the things they need online in a truly revolutionary way," said Imran Jooma, senior vice president for Online at Sears Holdings. "We are one of the first retailers to fuse the right kind of technologies with our award-winning service that combined, helps our customers find all that they looking for, especially as we approach the last-minute shopping rush."

This mobile offering is an extension of the ShopYourWay™ campaign and further evidence of Sears' best-in-class mobile commerce platform. The award-winning* continues to evolve its online product assortment providing value-oriented customers a site that is simple and easy to use. Combined, these offerings allow customers to shop how they want, when they want and where they want.

Whether they shop from the comfort of their home or through any of the latest suite of application offerings, customers can easily view an expanded product assortment from one online shopping destination. From furniture and art, to appliances and electronics, customers can get everything they need from, backed by an unparalleled online shopping experience each and every day.

  iPhone is a registered trademark of Apple Inc.

  About Sears Holdings Corporation

Sears Holdings Corporation is the nation's fourth largest broadline retailer with approximately 3,900 full-line and specialty retail stores in the United States and Canada. Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, home electronics and automotive repair and maintenance. Key proprietary brands include Kenmore, Craftsman and DieHard, and a broad apparel offering, including such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well as the Apostrophe and Covington brands. It also has the Country Living collection, which is offered exclusively by Sears and Kmart. We are the nation's largest provider of home services, with more than 12 million service calls made annually. Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation.

For more information, visit Sears Holdings' Web site at

* is recognized as a leader in online and mobile commerce: Number-one rated site by e-Tailing Group's Annual e-Commerce Gauge Top Customer Experience and overall Best-in-Class in Mobile Commerce by the Acquity Group.

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SOURCE: Sears Holdings Corporation

CONTACT: Tom Aiello of Sears Holdings, +1-847-286-7387,

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