Sears Holdings continues its strong leadership in the multichannel retailer space. Today, Sears Holdings announced it was ranked third in overall Web traffic for a multichannel store retailer for the week ending Nov. 28, 2009*, which included Black Friday. Web traffic numbers show that shoppers have been getting their electronics, toys, jewelry, holiday decorations and clothing through the great value, choices and convenience of Sears.com, Kmart.com, LandsEnd.com and TheGreatIndoors.com this holiday season.
"We've experienced a record number of people engaged with the Sears ShopYourWay™ multichannel platform this Black Friday and on Cyber Monday, which proves we provide customers with the tools needed to easily find whatever they need when they need it," said Imran Jooma, senior vice president for Online at Sears Holdings. "Use of mobile phone orders were also on the rise and further evidence that we're offering an exceptional online experience that is clearly transforming the way our customers shop."
Customers can seamlessly browse many of the Sears Holdings Web sites all from one convenient location through the ease of integrated navigational tabs located at the top of each home page. Customers can also utilize a single login among the sites, making it easy to update profile preferences and simplifying the buying process.
An integrated checkout creates a one-stop shopping experience so that customers can find whatever they want across Sears.com and Kmart.com. Customers can also select from a variety of new payment choices such as PayPal, eBillme, and online Layaway, making purchasing holiday gifts a smooth and convenient process.
"We are always listening to and acting on the feedback from our customers, including community members on MySears and MyKmart. As a result, we are making enhancements to create an improved shopping environment," said Jooma. "Through the customer ideas submitted via community forums, new functionality and features continue to be added to the online shopping experience."
Product discussions can be viewed in the communities or on the product detail pages on Sears.com and Kmart.com.
Whether they shop from the comfort of their home or on the go through the new Sears2go mobile application, customers can easily view an expanded product assortment from one online destination. From furniture and art, to appliances and electronics, customers can get everything they need, backed by an unparalleled online shopping experience each and every day.
"We want to provide our customers the tools needed to feel confident in their purchase decisions," said Jooma. "The Sears Holdings Web sites provide them not only with the tools to make that decision, but provide the wide assortment of products and services our customers are looking for. They don't need to go anywhere else."
The award-winning** Sears.com continues to evolve its online product assortment providing value-oriented customers a site that is simple and easy to use. The ShopYourWay™ campaign, which launched earlier this year, allows customers to shop how they want, when they want and where they want.
About Sears Holdings Corporation
Sears Holdings Corporation is the nation's fourth largest broadline retailer with approximately 3,900 full-line and specialty retail stores in the United States and Canada. Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, home electronics and automotive repair and maintenance. Key proprietary brands include Kenmore, Craftsman and DieHard, and a broad apparel offering, including such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well as the Apostrophe and Covington brands. It also has the Country Living collection, which is offered exclusively by Sears and Kmart. We are the nation's largest provider of home services, with more than 12 million service calls made annually. Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation.
For more information, visit Sears Holdings' Web site at http://www.searsholdings.com/.
Web site: http://www.sears.com/
*As noted through Experian Hitwise. The rankings data from a custom category of Department store sites based on the market share of visits, which is the percentage of online traffic to the web site or industry, for the week ending November 28, 2009 from the Experian Hitwise sample of 10 million Internet users in the United States. Experian Hitwise measures more than 1 million unique web sites on a daily basis, including sub-domains of larger web sites. Experian Hitwise categorizes web sites into industries on the basis of subject matter and content, as well as market orientation and competitive context.
**Sears.com is recognized as a leader in online and mobile commerce: Number-one rated site by e-Tailing Group's Annual e-Commerce Gauge Top Customer Experience and overall Best-in-Class in Mobile Commerce by the Acquity Group.
First Call Analyst: Westenberger, Richard
FCMN Contact: Morgan.Calef@eurorscg.com
SOURCE: Sears Holdings Corporation
CONTACT: Tom Aiello, Sears Holdings, +1-847-286-7387,
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