Sears and Kmart Extend Holiday Savings Program

Retailers Help Consumers Save More for the Holidays by Extending Activation of Christmas Club Card

Make your holiday savings plan, check it twice and get a three percent reward? Nice! Sears and Kmart today announced an extension of their Christmas Club card program. Holiday shoppers can still qualify for a three percent reward, as the Christmas Club card activation date has now been extended from Oct. 31 to Nov. 14, 2009.

The Christmas Club card allows shoppers to save ahead for their holiday purchases at Sears and Kmart before hitting the stores or surfing the Internet. Since the program launch in August, Sears and Kmart Christmas Club cardholders have been adding funds on a regular basis onto this unique gift card, knowing that they will receive a special reward when they do.

When activated between now and Nov. 14, Christmas Club card holders will earn a three percent reward - up to a maximum of $100 - based upon the value they have on their Christmas Club cards on Nov. 14. The reward will be added to the card by Nov. 25. That's right - for all the money saved, Sears and Kmart customers will receive a three percent reward in less than one month's time. To activate cards or add additional value at any time, customers can visit any Sears or Kmart store location, or online at or

"The response from Sears and Kmart customers has been just terrific and the number of cards sold to date has more than surpassed our expectations," said Susan Ehrlich, president, Financial Services, Sears Holdings. "We decided to extend the Christmas Club card activation date so that even more of our customers can save ahead and receive this reward before the holiday rush really begins."

According to a survey* commissioned this year by Sears and Kmart, consumers are more concerned about spending for the 2009 holidays this year than they were last year. Nearly three-quarters (72 percent) of Americans plan to make some sort of change this holiday season when it comes to gift giving.

And as Americans seek to save more and charge less (33 percent of those who plan to do things differently this year say they plan to use their credit cards less this holiday season), the Christmas Club card program is an ideal solution for holiday shoppers on any budget. By encouraging Sears and Kmart customers to plan ahead and save for their holiday gift shopping, this flexible and rewarding budgeting card is designed to help solve shoppers' anxiety about paying for the holiday gifts that they want to purchase.

The Christmas Club card process (including starting, adding value and redeeming) is designed to be as easy and flexible as possible. Customers can start their Christmas Club cards with as little as five dollars, and they can add value as often as they want until Nov. 14 - at any one of Sears Holdings approximately 3,900 full-line and specialty retail stores, or online at or

As with all Sears and Kmart gift cards, there are no fees associated with the Christmas Club card, and the value on the card will not expire. Cash or credit refunds are not allowed except where required by law. All gift cards can be redeemed at Sears, Kmart and Lands' End store locations, as well as online at,,, and

Sears and Kmart seek to offer their customers the broadest and most flexible range of purchasing options. As with layaway and the full range of Sears and Kmart credit financing offers available to shoppers, the Christmas Club card provides one more way to ShopYourWayâ„¢.

About Sears Holdings Corporation

Sears Holdings Corporation is the nation's fourth largest broadline retailer with approximately 3,900 full-line and specialty retail stores in the United States and Canada. Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, home electronics and automotive repair and maintenance. Key proprietary brands include Kenmore, Craftsman and DieHard, and a broad apparel offering, including such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well as the Apostrophe and Covington brands. We are the nation's largest provider of home services, with more than 12 million service calls made annually. Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation. For more information, visit Sears Holdings' website at

About Kelton Research

Kelton Research is a full service market research consultancy with offices in Los Angeles and New York. Kelton serves as a strategic partner to both Fortune 500 corporations and smaller companies, utilizing a wide range of qualitative and quantitative methodologies to drive tactical recommendations for clients. For more information about Kelton's services, please visit

Methodological Notes on the Sears/Kmart Holiday Survey

The Sears/Kmart Holiday Survey was conducted by Kelton Research August 3 - 7, 2009 using an email invitation and an online survey. Quotas are set to ensure reliable and accurate representation of the total U.S. population ages 18 and over. Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. In this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.1 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.

* An online survey of 1,000 Nationally Representative Americans ages 18 and older, conducted by Kelton Research between August 3rd and August 7th, 2009.

First Call Analyst: Westenberger, Richard
FCMN Contact:

SOURCE: Sears Holdings Corporation

CONTACT: Tom Aiello of Sears Holdings, +1-847-286-7387,; or Morgan Calef of Euro RSCG Worldwide PR,
+1-212-367-6949,, for Sears Holdings

Web Site:

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