Sears Opens In-Store Toy Shops

Sears Toy Shops Offer a Unique, Year-Round Shopping Experience for Families

Just in time for the holiday shopping season, Sears is bringing back toys. Sears' new in-store Toy Shops will offer a unique, positive experience for families where parents and children can come together to try out new toys, play and have an enjoyable shopping experience. On August 15, Sears will debut its Toy Shops in 20 select retail mall locations in Chicago, Los Angeles, San Francisco and New York.

Sears Toy Shops will offer the hottest in children's entertainment year round. The retailer has hand picked the right brands Mom is seeking, all at affordable prices. In addition to power brands such as Fisher Price, LeapFrog, Hasbro, Bakugan and VTech, Sears will be providing shoppers the opportunity to purchase unique products from specialty brands such as Schylling, Thomas Wooden Railway, Gund Plush, My First Annabelle, Madame Alexander and more. Beyond this, the retailer will also carry its exclusive brands like My First Craftsman, My First Kenmore and Just Kidz.

"Sears Toy Shops complete the family shopping experience," said Dev Mukherjee, president, seasonal and toys for Sears Holdings. "Right after Mom finds her new Cannon bedspread and Dad picks up the latest Craftsman lawnmower, the family can visit the Toy Shop for the best in children's entertainment. Sears Toy Shops offer parents a new, convenient option to shop for toys, in the mall, just in time for the holiday season."

Customers can find the Sears Toy Shop in select stores nationwide or online 24/7 at What's more, customers have the option to find a product online and have it shipped to a store near them at no additional cost. Parents can even plan ahead for the holidays and put gifts on layaway, which is available year round at Sears.

Grand opening celebrations are being held in each Toy Shop location from 12 to 2 p.m. on Saturday, Aug. 15. Customers can also follow the Sears Toy Shops on Twitter at

For more information and a complete list of Toy Shop locations, please visit

About Sears Holdings Corporation

Sears Holdings Corporation is the nation's fifth largest broadline retailer with approximately 3,900 full-line and specialty retail stores in the United States and Canada. Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, home electronics and automotive repair and maintenance. Key proprietary brands include Kenmore, Craftsman and DieHard, and a broad apparel offering, including such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well as the Apostrophe and Covington brands. It also has Martha Stewart Everyday products, which are offered exclusively in the U.S. by Kmart. We are the nation's largest provider of home services, with more than 12 million service calls made annually. Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation. For more information, visit Sears Holdings' Web site at

First Call Analyst:
FCMN Contact:

SOURCE: Sears Holdings Corporation

CONTACT: Carolyn Goldberg of Euro RSCG Worldwide PR, +1-212-367-6947,, for Sears Holdings Corporation; or Tom Aiello
of Sears Holdings Corporation, +1-847-286-7387,

Web Site:

© Transform SR Brands, LLC