Sears Introduces Buyer Protection for Home Appliances

Program Covers Balance of Sears Card* Purchase and The Customer Keeps the Appliance in the Event of Job Loss

Sears, the nation's leading appliance retailer, is giving consumers one more reason to shop Sears first for their appliances, with the introduction of the "Sears Buyer Protection(sm) Program" - the only program of its kind made available among national major home appliance retailers.

The Sears Buyer Protection Program, available July 6, 2009, through August 1, 2009, will cover major appliance purchases over $399 when purchased with your Sears card if the accountholder loses his or her job. The program even covers the cost of service agreements, installation, delivery and more if those items were purchased with the appliance.

"The beauty of this program is it's absolutely free with your Sears card," said Kevin Brown, vice president and chief marketing officer for home appliances at Sears. "Our customers have told us that even with the Sears best price guarantee, they have been deferring much-needed appliance purchases. With Sears' Buyer Protection Program, customers can move forward with confidence and make a purchase knowing that if something unforeseen happens with a job, the Sears Buyer Protection Program will credit their Sears account for that purchase and allow them to keep the appliance," Brown said. "This is available for all home appliance brands carried at Sears, which has the nation's best selection of appliance brands. That includes LG, Samsung, Whirlpool, G.E. and America's number one appliance brand--Kenmore."

Sears has been actively listening and responding to consumers' concerns throughout the economic downturn, by offering an even greater selection of money-saving, energy-efficient ENERGY STAR™-rated appliances than ever before and adding the online ENERGY STAR Rebate Center.

How it Works

If a customer purchases a major home appliance over $399 with a Citibank-issued Sears card and loses his/her full-time job after 60 days and up to 1 year from the date of the purchase, 1/12th of the purchase price will be credited to the account each month that the customer is unemployed. This credit covers the appliance and related accessories, extended warranties, maintenance agreements, protection and service agreements, delivery haul-away, installation and sales tax. If the customer is still unemployed one year after the purchase, they will receive a credit to their account for the remaining purchase amount. The customer keeps the appliance and will owe nothing on that purchase. The customer can make their purchase at a Sears store+ or at


To qualify for the program, the customer has to be employed full time for at least 60 days after the appliance purchase. If he or she involuntarily loses their job within a year of making the purchase on their Citibank issued Sears card then they qualify. To file a claim under The Sears Buyer Protection Program, customers will need to complete a Benefit Request Form. To request the benefits or obtain additional information, they will need to call a toll free number that will be provided at time of purchase, or go to In store, the Sears Blue Appliance Crew will be available to answer questions about the Sears Buyer Protection Program.

About Sears Home Appliances

Sears is the nation's leading appliance retailer with the largest selection - over 3600 models. Only Sears sells the top 8 brands, including Kenmore, the nation's leading appliance brand. Sears always beats the

competition's price, guaranteed, up to 30 days. Sears offers worry-free 1-year service, guaranteed and free help and support on all brands serviced by Sears 24/7 by phone. Sears provides next day delivery on over 1600 models - that's five times more than any national competitor. In March 2009, Sears launched the online ENERGY STAR Rebate Center - a program to help educate Americans about the millions of dollars in rebates that are available for ENERGY STAR-rated products and make it faster to receive these rebates. Sears has demonstrated its commitment to increasing America's energy efficiency through its actions over more than 10 years. Sears sells more ENERGY STAR-rated appliances than any other retailer. In fact, in 2008, Sears was the first retailer to sell more than 3.1 million ENERGY STAR-qualified appliances from the nation's top brands, including Kenmore, the nation's leading appliance brand. In 2008 alone, Kenmore ENERGY STAR-rated appliances helped save America nearly 700 million Kilowatt hours, over four billion gallons of water, and over $100 million dollars.

About Sears Holdings Corporation

Sears Holdings Corporation is the nation's fifth largest broadline retailer with approximately 3,900 full-line and specialty retail stores in the United States and Canada. Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, home electronics and automotive repair and maintenance. Key proprietary brands include Kenmore, Craftsman and DieHard, and a broad apparel offering, including such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well as the Apostrophe and Covington brands. It also has Martha Stewart Everyday products, which are offered exclusively in the U.S. by Kmart. We are the nation's largest provider of home services, with more than 12 million service calls made annually. Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation. For more information, visit Sears Holdings' website at

* Must use a Citibank Sears card. Excludes Sears Solutions, Sears Home Improvement (sm) and Commercial One ® accounts.

+ Excludes Sears Outlets and The Great Indoors . Not available to residents that have a billing address or make a purchase in Puerto Rico and Guam.

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SOURCE: Sears Holdings Corporation

CONTACT: Larry Costello of Sears Holdings Corporation, +1-847-286-9036,; or Regina Pelz-Westergaard of EuroRSCG, +1-847-286-8984,, for Sears Holdings Corporation

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