Sears Teams Up With Actress Selena Gomez to Find America's Next Air Band

  WHO:      Sears is teaming up with Selena Gomez to give customers the
            power to bring out their inner rock star in a search for
            America's next Air Band!  Four band members will be selected to
            be a part of the Sears Air Band and appear in their own Air Band
            music video with Selena Gomez. The Sears Air Band will also play
            a live concert later this summer.


            Starting June 12, visitors can join Selena by checking out
    Here, they can vote for their favorite
            Air Band contenders and have the opportunity to help Sears style
            out the band!  Visitors are invited to name the band, design the
            band logo and even decide the hot fashions band members wear and
            what kind of music they should rock out to!  If America chooses
            your logo and name, the winner will get awesome prizes like a
            Sears back to school wardrobe makeover.

  WHAT:     An exclusive behind-the-scenes photo of Selena Gomez as she
            teams up with Sears to announce the Search for America's next
            Air Band and show off hot back-to-school fashions, is available
            right now!

            "Music and fashion are two of the ways I really get to express
            myself.  I think a lot of kids my age feel the same way.  How I
            am feeling on any given day really influences the type of music
            I listen to and how I dress...That's one of the reasons I am
            working with Sears, because they have such a wide variety of
            different fashions, you can always find the styles that fit your
            own personal look."
                -- Selena Gomez

  WHERE:    The coolest place to be this summer is on the
            Web site where users can get a first-hand look at all the hot
            new fashions from Sears.  Whatever your style, Sears has
            everything kids need to express themselves and get the look they
            want for back-to-school.

  WHEN:     Visit starting June 12, 2009 for a variety
            of contests, games, sweepstakes, upcoming events and the hot new
            fashions from Sears.

            Follow the Air Band competition with Twitter updates on

  CONTACT:  For more information, and access to an exclusive Selena photo,
            contact Carolyn Goldberg ( or

  /PRNewswire -- June 12/

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SOURCE: Sears Holdings Corporation

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