Sears Kicks Off Its 'Patriot Season' With Spring Heroes at Home Rebuilds

Partnering with Rebuilding Together and Valued Customers, Leading Retailer Encourages Donations for Veteran's Housing Assistance

This spring, Sears' Heroes at Home program and Rebuilding Together, the nation's leading volunteer home-rehabilitation organization, seek to improve the lives of American military families in need by making necessary repairs, improvements or modifications to their homes. To kick off its continuation of more than 300 Heroes at Home rebuilding projects, Sears and Rebuilding Together will renovate the Eddie Beard Veterans Home in Chicago on Saturday, May 16.

Sears is encouraging Americans to join the effort of helping deserving military families. Between Friday, May 15 and Monday, July 6, donations can be made in Sears' stores or online at The donations will support the rehabilitation of homes for veterans and military families across the country.

"This weekend we're launching Sears' 'Patriot Season' in which our staff, associates and our customers demonstrate their commitment to the military through the ongoing Heroes at Home builds and donations," said Don Hamblen, Sears' chief marketing officer. "The need for America's heroes has never been greater and our customers want to show their appreciation to those who serve. By offering the option of giving both online and in-store, Sears hopes to inspire our customers to partner with us and help these deserving military families."

Sears customers will be able to show their gratitude in a number of ways, including:

  --  In-store: Customers can make donations of $1, $5 or $10 at check out.

  --  Online: Members of the Sears online community can donate, nominate
      participants, including self-nomination and track the progress of the
      various builds.

On Saturday, May 16, Sears and Rebuilding Together will kick off its 'Patriot Season' and help to renovate the Eddie Beard Veterans Home in Chicago from 8 a.m. to 2 p.m. CT. Volunteers from Sears and Rebuilding Together will conduct a variety of modifications, from the installation of a ramp and chair lift for handicapped veterans to replacing the carpet and windows. The shelter provides interim housing for honorably-discharged veterans, as well as offers counseling, education and job placement services to help homeless veterans become self-sufficient and lead productive lives.

Sears' Heroes at Home program provides support to service members, veterans and their families through joint efforts with various nonprofit organizations, including Rebuilding Together. Sears Holdings has spearheaded nationwide fundraising efforts over the past several years, raising more than $12 million through Heroes at Home. Heroes at Home and Rebuilding Together have helped hundreds of military families across America and the commitment continues as Sears Holdings supports the men and women who serve our country.

To find out more about Heroes at Home, or to nominate a military family or veteran to the home renovation program through Rebuilding Together, visit Sears Holdings' ongoing commitment to assisting troops and their families includes several recruiting and employment programs. The company offers a military pay differential to active-duty reservists who are full-time Sears associates. Additionally, reservists who are employed full time are allowed to continue participating in life insurance, medical and dental programs.

About Sears Holdings Corporation

Sears Holdings Corporation is the nation's fifth largest broadline retailer with approximately 3,900 full-line and specialty retail stores in the United States and Canada. Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, home electronics and automotive repair and maintenance. Key proprietary brands include Kenmore, Craftsman and DieHard, and a broad apparel offering, including such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well as the Apostrophe and Covington brands. It also has Martha Stewart Everyday products, which are offered exclusively in the U.S. by Kmart. We are the nation's largest provider of home services, with more than 12 million service calls made annually. Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation. For more information, visit Sears Holdings' Web site at

About Rebuilding Together

Rebuilding Together is the nation's largest nonprofit organization working to preserve homeownership and revitalize neighborhoods by providing free home repair and modification services to those in need. With the help of everyday citizen volunteers, skilled trades people, the support of local business and major corporate partners, Rebuilding Together affiliates in America's largest cities and smallest towns make life considerably better for thousands of low- income homeowners. Beyond its core home repair work, Rebuilding Together also rehabilitates community centers and conducts home modification and repair programs that focus on aging in place. In addition, Rebuilding Together has programs dedicated to energy efficiency, veteran's housing, and disaster recovery and reconstruction. Rebuilding Together is currently celebrating 20 years as a national organization and the completion of over 100,000 homes thanks to the efforts of more than 200 affiliates nationwide. For more information, visit

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SOURCE: Sears Holdings Corporation

CONTACT: Regina Pelz-Westergaard of Euro RSCG Worldwide PR,
+1-847-286-8984,, for Sears Holdings
Corporation; or Tom Aiello of Sears Holdings, +1-847-286-7387,

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