Sears Holdings Pioneers Social Networking Platforms with and

New Interactive Community Web sites Provide Leading Tools Giving Customers A Voice to Share Insights, Personal Experiences and Make Smarter Purchasing Decisions

Sears Holdings today announced the launch of its innovative interactive platforms, the MySears and MyKmart Communities ( and MySears and MyKmart allow customers to share their insights, experiences and product reviews by creating a two-way dialogue between the retailers and their customers through discussion forums, blog entries, ratings, reviews, polls and surveys, and an exciting new idea suggestion area and platform to leave comments. The MySears and MyKmart Communities demonstrate each store's commitment to interacting with and responding to customers as it has done throughout its 125 year history.

The MySears and MyKmart Communities' launch supports Sears Holdings' belief in the power of community and in creating new and better ways to engage its customers, associates and vendors who are invited to register, create a profile, upload photos, share their personal experiences and ideas, and connect with each other. Members help Sears and Kmart as well as fellow customers by writing product reviews, participating in discussions and contributing ideas. In fact, the newly-launched Ideas feature invites members to contribute recommendations which are then commented on by other members and ultimately considered for implementation by Sears Holdings' management. Nearly all content on the MySears and MyKmart Communities will be written and contributed by customers.

"The ability to engage and interact with our customers is key to both our mission and our future," said Rob Harles, vice president, Community, Sears Holdings. "The MySears and MyKmart social networking communities offer customers a highly-versatile venue to connect with other like-minded individuals and get informed advice on their purchases. In addition, it gives them the platform to have their voices heard and help us make vital improvements to our stores and services."

The MySears and MyKmart Communities are highly integrated with and to offer customers a richer shopping experience. Both and feature reviews and discussions generated from the Communities. Likewise, the MySears and MyKmart Community Web sites enable customers to view all of Sears and Kmart's online product offerings, read and write product reviews, browse the site by categories and purchase products without leaving the MySears and MyKmart Community sites.

Membership in the MySears and MyKmart Communities is free. Following a soft launch in June 2008 under the Web site, the MySears and MyKmart Communities have quickly attracted a large and growing membership of more than 200,000.

The and platforms were developed by Viewpoints Network, a social technology and media company that is focused on building online communities that help consumers make smarter purchase decisions.


Sears Holdings Corporation is the nation's fifth largest broadline retailer with approximately 3,900 full-line and specialty retail stores in the United States and Canada. Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, home electronics and automotive repair and maintenance. Key proprietary brands include Kenmore, Craftsman and DieHard, and a broad apparel offering, including such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well as the Apostrophe and Covington brands. It also has Martha Stewart Everyday products, which are offered exclusively in the U.S. by Kmart. We are the nation's largest provider of home services, with more than 12 million service calls made annually. Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation. For more information, visit Sears Holdings' Web site at

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SOURCE: Sears Holdings Corporation

CONTACT: Carolyn Goldberg of Euro RSCG Worldwide PR, +1-212-367-6947,, for Sears; or Tom Aiello of Sears Holdings,

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