Ushering in a sense of renewal, spring's arrival also brings with it an opportunity for Americans to find easy ways to reduce their carbon footprint and increase their home's energy efficiency. Sears Holdings today introduced Sears.com/green and Kmart.com/green - new online resources to give Americans the tools to reduce their carbon footprint in every room of the home.
"As the leading retailer of ENERGY STAR-qualified appliances, Sears' focus has long been on supporting our customers as they strive to live greener lives," said Don Hamblen, Sears' chief marketing officer. "Sears Holdings' new green Web sites serve as tools for our valued customers to learn more about the latest green products, services and solutions to help save money and the environment."
Sears.com/green and Kmart.com/green provide an interactive map of the home with room-by-room options, from the attic to the living room to the basement, with tips for making homes more energy efficient. The Web sites simplify the process for their customers with additional information, including:
-- Tips by climate zone: Provides information for making homes in the five climate zones more energy efficient. Now, it does not matter whether online savants live in the north or south, Sears and Kmart have geographically customized the resources needed to help customers save water, energy and money in their homes. -- Eco-friendly kids' tools and games: Kids have the chance to be involved in making their homes greener and learn how to avoid being a litterbug with an eco-checklist and kid-ready tips for being energy efficient. -- Recycling center: Compiles the must-have know-how on responsible disposal of appliances, batteries and paint. In addition, it provides information on Sears' haul-away program to ensure that everyone has the resources available to live greener and more responsibly, even with old and used products. The site also educates customers about how Sears recycles their old automotive battery when they buy a new one. -- Eco-friendly products: The "Shop Green" tab on Sears.com/green provides quick access for customers to learn more about products like Craftsman's battery-powered lawn mowers and propane-powered line trimmers, as well as organic mattresses and ENERGY STAR-rated appliances and electronics.
"Sears and Kmart's sustainability efforts did not stop at just providing information on how to live greener. We combated the misconception that it costs more 'green' to 'go green' with relevant, applicable ideas for any family," said Mark Snyder, Kmart chief marketing officer. "Not only do both Web sites showcase green products that are categorized to green the home, green our customers' lives and green their yards, Sears Holdings sees living greener as a means to enrich the entire family, by getting everyone involved."
Not only does Sears offer the broadest selection of ENERGY STAR-qualified products ranging from refrigerators to washers and dryers as well as exclusive brands such as Kenmore and Craftsman that are environmentally friendly, the retailer also provides:
-- Recycling: Sears was the first retailer to participate in the Environmental Protection Agency's Responsible Appliance Disposal program, ensuring proper and green disposal of appliances for customer haul-aways. -- Green reward program: Incents Sears shoppers to choose environmentally-friendly purchases through Green Reward Card. When customers purchase a Kenmore Elite Grill and the delivery/haul-away feature throughout the first two weeks of May, they will receive a $10 Green Reward Card. -- Home Service solutions and product maintenance programs: Helps ensure customers can achieve a more eco-friendly home through Home Service Energy Audits (available only in Southern California) that identify ways to create a healthier, more-sustainable living environment and enable customers to save up to 40 percent on their energy bills.
Sears is offering a variety of discounts and services on energy-efficient products now through Tuesday, June 30. Visit Sears.com, Kmart.com or visit a local store for more details.
About Sears Holdings Corporation
Sears Holdings Corporation is the nation's fourth largest broadline retailer with approximately 3,800 full-line and specialty retail stores in the United States and Canada. Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, home electronics and automotive repair and maintenance. Key proprietary brands include Kenmore, Craftsman and DieHard, and a broad apparel offering, including such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well as the Apostrophe and Covington brands. It also has Martha Stewart Everyday products, which are offered exclusively in the U.S. by Kmart. We are the nation's largest provider of home services, with more than 12 million service calls made annually. Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation. For more information, visit Sears Holdings' Web site at www.searsholdings.com.
First Call Analyst: Westenberger, Richard
FCMN Contact: Megan.Faulkner@eurorscg.com
SOURCE: Sears Holdings Corporation
CONTACT: Regina Pelz-Westergaard of Euro RSCG Worldwide PR,
+1-847-286-8984, email@example.com, for Sears Holdings
Corporation; or Tom Aiello of Sears Holdings Corporation, +1-847-286-7387,