Sears Invites Americans to Celebrate Veterans Day and Give Back

Heroes at Home Program and Wish Registry Help Fulfill Military Wishes

In honor of its long-standing commitment to military servicemen and women on Veterans Day, Sears will kick-off its Heroes at Home Wish Registry today, to fulfill wishes for deserving military families and personnel this holiday season. Sears created the Heroes at Home Wish Registry to help make the wishes of members of the military come true for the holidays and enable Americans to provide a direct 'thank you' to them.

This fall, more than 29,000 active military members registered to participate in the Wish Registry at Sears heard from U.S. Service members around the world -- ranging from one soldier just wishing to spend the holidays with his family, to another wishing for simple items after his family's home was destroyed in a fire. One soldier wrote:

"When I met my wife for the first time it was love, romantic love like in the movies. Army life hasn't been easy on my wife or kids. I'm currently on my third tour in the Middle East. My family has sacrificed so much, and while material things could never replace being home for Christmas, just knowing they had a good one and were smiling on Christmas is a gift enough for me."

"The Heroes at Home Wish Registry enables all Americans to recognize and celebrate the commitment our military makes on behalf of our country everyday," said Don Hamblen, Sears' chief marketing officer. "The stories are touching and show how selfless these military families are and Sears couldn't be more proud to offer a program that helps make their holidays brighter."

The Heroes at Home Wish Registry works similar to a bridal registry. Now through Dec. 24, consumers can go to, read the military families' stories, what they're wishing for, and may choose to donate to the Wish Registry. Upon making a donation, consumers can include a note to the families and wish them happy holidays. Donations made to the Wish Registry are not tax deductible and will be used to purchase Sears Gift Cards that will be equally distributed to all registered families, up to a maximum gift card amount of $550 per family. In the event that all registered families receive the maximum amount, all remaining sums will be donated to the United Services Organization (USO).

Sears partnered with the USO to help communicate the Wish Registry to military members, and will also make a $250,000 donation to support USO programs and services around the world. Active service personnel who participate in the Heroes at Home Wish Registry will remain anonymous to ensure compliance with the military's standards of conduct regulations.

Last year, Sears Holdings launched the Heroes at Home program to provide support to service members, veterans and their families through joint efforts with various nonprofit organizations, including Rebuilding Together, Inc. Since the program's inception, Sears Holdings has helped to rebuild or renovate more than 200 homes and has raised more than $5 million through the Heroes at Home program for Rebuilding Together. Coming up Nov. 15, the program will complete one of its many builds in Crestline, CA to assist disabled veteran Jeremy Wiessmiller.

Also on Veterans Day, My Network TV will feature a two-hour Heroes at Home special at 8 p.m. ET/7 p.m. CT. Hosted by Howie Long (host of FOX NFL Sunday), the Heroes at Home special introduces viewers to six service members, from California to Connecticut, who share their personal experiences of service in Operation Iraqi Freedom and Enduring Freedom. The military families share their struggles in their daily lives, the challenges they and their loved ones face, and how Sears and MyNetworkTV have helped fulfill some of their holiday wishes, and helped to make their transition back home more seamless.

Chris Strickland, a disabled army veteran from Connecticut, will share how Heroes at Home helped provide modifications throughout his home to make it more accessible for him. (Check local listings for specific channel or visit The channel may be listed with MY in front of channel number.)

Sears has actively supported this country's servicemen and women with pride and respect since the company was founded more than a century ago. In 2005, Sears Holdings received the Secretary of Defense Employer Support Freedom Award, which publicly recognizes American employers who provide exceptional support to their employees who voluntarily serve the nation in the National Guard and Reserve. In 2006, Sears Holdings also was honored with the Military Officers Association of America's Distinguished Service Award, in recognition of the company's support of associates in the Guard and Reserve and military families nationwide.

To find out more about the Heroes at Home program, make a donation, or to refer a military family or veteran to the home renovation program through Rebuilding Together, visit or call 1-800-473-4229. Sears Holdings' ongoing commitment to assisting troops and their families includes several recruiting and employment programs, as well as a military pay differential to Sears associates employed (full time) who are reservists serving on active duty. Reservists who are employed full-time are allowed to continue participating in life insurance, medical and dental programs.

About Sears Holdings Corporation

Sears Holdings Corporation (NASDAQ: SHLD) is the nation's fourth largest broadline retailer with over $50 billion in annual revenues and approximately 3,800 full-line and specialty retail stores in the United States and Canada. Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, home electronics and automotive repair and maintenance. Key proprietary brands include Kenmore, Craftsman and DieHard, and a broad apparel offering, including such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well as the Apostrophe and Covington brands. It also has Martha Stewart Everyday products, which are offered exclusively in the U.S. by Kmart and in Canada by Sears Canada. The company is the nation's largest provider of home services, with more than 13 million service calls made annually. For more information, please visit Sears Holdings' website at

About Rebuilding Together

Rebuilding Together is the nation's largest nonprofit organization working to preserve homeownership and revitalize neighborhoods by providing free home repair and modification services to those in need. With the help of everyday citizen volunteers, skilled trades people, the support of local business and major corporate partners, Rebuilding Together affiliates in America's largest cities and smallest towns make life considerably better for thousands of low-income homeowners. Beyond its core home repair work, Rebuilding Together also rehabilitates community centers and conducts home modification and repair programs that focus on aging in place. In addition, Rebuilding Together has programs dedicated to energy efficiency, veteran's housing, and disaster recovery and reconstruction. Rebuilding Together is currently celebrating 20 years as a national organization and the completion of over 100,000 homes thanks to the efforts of more than 200 affiliates nationwide. For more information, please visit

About the USO

The USO (United Service Organizations) provides morale, welfare and recreational services to U.S. military personnel and their families. The USO is a nonprofit, charitable organization, relying on the generosity of the American people to support its programs and services. The USO is supported by individual donors, Worldwide Strategic Partners and Combined Federal Campaign (CFC-11381). For more information, please visit

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SOURCE: Sears, Roebuck and Co

CONTACT: Tom Aiello of Sears Holdings, +1-847-286-7387,; or Carolyn Goldberg, Euro RSCG Worldwide PR,
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