Martha Stewart Shares Expert Gift Wrapping Tips

In time for the holidays, Martha Stewart is sharing her expert gift wrapping tips to help shoppers create presents that are as appealing on the outside as they are on the inside. These inspiring ideas, coupled with an array of gift wrapping products from the Martha Stewart Everyday® Holiday line available at Kmart, will make this holiday truly special.

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  Holiday wrapping tips:

  Wrapping Paper
  -- To make gift wrapping less hectic, buy a variety of papers in a
     beautiful palette that works with any ribbon you choose.

  -- To distinguish identically wrapped presents, vary the color, width, and
     texture of the ribbons.

  -- Gift tags aren't necessary if each family member is assigned a
     different color wrapping. Choose papers in solid hues that will
     complement one another and enhance the colors on your tree.

  -- Ribbons and tags can get crushed, so don't add them until you're ready
     to unveil your gifts.

  -- Using the same type of ribbon is an attractive way to unify packages
     wrapped in different papers.

  -- Save bits of ribbons, seam binding, and twine along with decorative
     fruit, silk leaves, and miniature Christmas ornaments for adorning

  -- With a little scissor work, basic self-adhesive bows are transformed
     into sumptuous blooms. For each "flower," cut the loops of one small
     bow and one large bow at an angle. Then affix the small bow to the
     empty center of the large bow. Coil a short length of matching ribbon;
     place coil in center of the small bow, and secure with double-sided
     tape. Showcase a single bloom, or pair with more matching ribbon.

  Tasteful Tags
  -- Gift tags are all the sweeter when they happen to be crisp cookies. To
     make them, cut gingerbread dough into shapes or letters, punch with a
     small hole for threading with cord, and bake. The cookies can be eaten
     while the unwrapping takes place, or hung on a tree as ornaments.

  Photo Gift Toppers
  -- Decorate with a familiar face (or many of them). Print or copy a photo
     onto heavyweight paper. Then wrap the package with a wide band of
     ribbon. Using double-sided tape, secure the photo to ribbon. You can
     use the photos to identify the giver or the getter, or attach one
     favorite photo to all your presents.

  Martha Stewart Everyday® Holiday Themes:

The assortment of exclusive wrapping paper designs, gift bags, gift tags, and bows in four color themes created for Kmart by the Martha Stewart design team provides endless ways to personalize your gift:

Woodland Holiday - Featuring nature-inspired ornaments-like pinecones and feathered birds-and coordinating gift wrap and ribbon spools, this assortment is so full of holiday warmth, it's sure to give shoppers cabin fever.

Golden Traditions - Shades of gold and other metallics with a warm, contemporary feel. The papers feature bold lettering and intricate designs meant to impress.

Sugarplum Dreams - Colorful and fun, with shades of green, blue, red, and pink. The papers delight with bright stripes and holiday themes.

First Snowfall - Kmart customers in the mood for something cool are sure to fill their carts with sparkling glass and flute-shaped ornaments. An icy wreath makes a great home accent, while novelty ornaments-shaped like icicles, snowflakes, and more-will transform any home into a winter wonderland.

About Martha Stewart Everyday®

The Martha Stewart Everyday® brand offers consumers high-quality products that enrich the everyday, enabling them to beautifully organize their homes easily and affordably. Each design in the Martha Stewart Everyday® brand is inspired by MSLO's expertise in decorating, cooking and entertaining, homekeeping, gardening, and holiday, and is overseen by a team of the company's creative experts. Martha Stewart Everyday® is available in the United States through Kmart; online at, and in Canada at Sears.

About Kmart

Kmart, a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a mass merchandising company that offers customers quality products through a portfolio of exclusive brands that include Jaclyn Smith, Joe Boxer, Martha Stewart Everyday®, and Route 66. For more information visit the company's website at or the Sears Holdings Corporation website at

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CONTACT: Kirsten Whipple, Sears Kmart, +1-847-286-3037,; Lauren Harris, MSLO, +1-212-827-8722,

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